When you first start your business having a fancy website is not at the top of your to-do list. This is understandable, quite rightly. At that stage of your business journey, your focus has to be on building up your company. But, it is all too easy to set up a simple template website and just leave it at that. When you do that you leave a lot of money on the table.
In a world where over 50% of people are now online your website really is your shop window.
If it is old-fashioned, slow, clunky and contains outdated information you will not attract many new customers. So, at a fairly early stage, you need to have a decent site built. However, you have to hire a good web designer. The service offered by Fastfwd web design is a great example of what entrepreneurs should to be looking for.
Here is a summary of the most important considerations:
1. You are shopping for more than just a pretty website
Getting your hands on a good-looking website is only the first step. You will have to learn how to use it to market your company. Plus, later, the site will need to be updated. It has to be adapted so that you can appeal to the next generation of potential clients. Every time you decide to offer a new product or service you will want to update your website. Therefore, it makes sense to hire a design team that is also capable of helping you to use your new website effectively to market your business. The more support they can offer you in this matter the better it will be for you.
2. A well-established design agency with a good reputation
This means that it is vital that you look for a firm that is likely to still be around several decades down the line. Unfortunately, there are a lot of here today, gone tomorrow, web designers out there. You want to avoid using one of these.
Ideally, you want to use a well-established company like Globalgraphics, a website design Toronto company that has a good reputation. That way you can enjoy a long working relationship with them. You really do not need the hassle of trying to find a new design team to adapt a website that was built by someone else.
3. Good communication is essential…
You will want to have a say in how your website looks and operates. The only way you can do this is to hire a firm you feel comfortable with. You want to be able to speak to your site designer, share your ideas and be understood. If you cannot communicate effectively with him or her, the chances of them producing a site you are happy with are greatly reduced.
Bear in mind that your site is the first point of contact for most potential clients. It needs to effectively communicate what you are about and persuade visitors to contact you to find out more. If the designer lacks communication skills it will be almost impossible for them to put together a site that speaks to your target audience and turns them into paying customers.