The ultimate goal for many people is having their own business. It takes a lot to get to the point where you can consider taking that step into becoming an entrepreneur. Once you’ve got your sights set on this goal, it can be irresistible to imagine yourself as the CEO of a large company, your name and face attached to its positive reputation. However, this entrepreneurial dream is not so easy to achieve. It can take many years to reach this level of success.

Jimmy Hiller began his successful entrepreneurial journey in 1990. The five secrets to Hiller’s success can help an entrepreneur with any kind of company, not just those in the HVAC industry, to start and grow their business. These fundamentals to entrepreneurial success may just help make your own dream come true.

Busy entrepreneur on the phone

1. Put in the Time and Work

The start will not be easy, and even after taking those first steps, your life as an entrepreneur may never be like a dream. From the very moment that you decide to start a new business, it is crucial to realize that running a business is no simple task. It takes time and dedication not just to get started but also to keep things going.

The time commitment you must put in to start the business could keep you from spending as much time with your family and friends as you would like. And it doesn’t just become a vacation once things are running. When you become an entrepreneur, you commit not just to hard work, but to hard work over a long period of time.

If owning a business is your dream though, you can’t let the work it’ll take discourage you. Commit to the challenge and you will see that the effort is worth it in the end.

2. Manage Finances

In the beginning, you won’t have a lot of money. Everyone starts somewhere, and most businesses don’t start with much. You need to have a plan and manage your finances wisely. Since most new businesses fail due to financial reasons, this could make or break it for you.

It will take some time to start making money with a newly-established business. You may be ready to jump into things but potential customers don’t know who you are. They need time to build trust in your company. Once they see what your business can do for them and you gain some loyal supporters, you’ll start seeing some revenue coming in. Until then, avoid investing in fancy offices, expensive equipment, or over-the-top marketing. As your business grows, you can consider purchases that make sense for where your business is financially. But even when things are going well, make sure to track cash flow and keep to your budget. This will help you out when the market isn’t doing as well.

3. Have Passion for your Business

As an entrepreneur, your main job is to believe in and fuel the success of your business. If you don’t believe in it, how can you expect anyone else to? Your passion as you present ideas and move forward with strategic decisions is what will encourage others to believe in your business.

Passion is also what can get you through the various roadblocks to your business’s success. You may have no idea what to do when you come to a financial obstacle, when you find that you’re not gaining any new customers, or when you realize that a business practice you’ve been using just isn’t going to work. These things may mean the end to your entrepreneurial journey if you can’t get past them, but passion will drive you to find solutions. The one thing that will keep your business growing more than anything else is your passion for its success.

Hiller HVAC company
photo credit: Hiller / LinkedIn

4. Make your Business Stand Out

Customers need a reason to choose you over the guy they’ve always known and gone to. What’s going to make them notice you? What’s going to draw people into what you’re doing and bring your company growth? When an entrepreneur cares for their business and their customers, they easily find themselves building up a company with stand-out factors.

In order to stand out from competitors, put quality first and always try to determine what small changes could benefit customers and make your business plan stronger. For Jimmy Hiller, this was requiring technicians to wear shoe covers, maintaining clean work areas, and providing True Transparent Pricing and round-the-clock repair services. Part of his business from the very beginning, these were small things to commit to, but they were enough to really make the business stand out. Your stand-out factors will be completely unique to your business. As long as you’re thinking of the customer, the decisions you make will be noticed in a positive way.

5. Commit to your Customers

Every business decision you make should be with your customers in mind. If they’re happy, you’ll keep their trust and support. Not only that, but when you go beyond expectations, you gain the best form of marketing for your business: word of mouth. Customers notice when you’ve committed to providing the best possible quality. If customers can see this in what you provide, you’re sure to earn their recommendation and praise.

When satisfied customers bring more your way, you should feel confident in each new customer being another opportunity for your business to succeed. As long as you’ve committed to your customers, they won’t be disappointed in your service and you won’t be disappointed in the growth of your business.

Self-promoting lady

Conclusion

Every business takes a lot of time and hard work and managing the finances can be tricky, but if you are passionate about what you’re doing, it will be worth it. You can be certain of success if you’re putting in the extra bit of effort to make your business stand out and give your customers what they want.

Whether you’re offering HVAC or other services or have a completely different type of business, these tips from Hiller Plumbing, Heating, Cooling & Electrical will help you begin or continue your journey as an entrepreneur.