Nowadays, people tend to think that the only way to market a business is through the internet and social media. That way they can reach a wider audience and create a loyal following.

But that’s not the case.

If you want to try and improve your business, the best way that you can do that is to focus on your print marketing. Whilst your social media helps you to create a world-wide audience, print marketing can also have its benefits.

Brochures
photo credit: Airlie Beach Ambassadors / Flickr

Here is what you need to know if you decide to start your very own print marketing campaign.

Focused Reading

When you are scrolling down social media, the posts tend to be very quick and easy to absorb. That is one of the basic rules when it comes to social media marketing in order to help gain an audience. But when it comes to print marketing, clients who read it tend to be more focused.

The reason: Fewer distractions. This includes ads or videos. As they can focus more, this means that it is highly likely that they will be able to remember more of what they have read. This is why you should go to a printing specialist, like Duplo International, to get started on your own printing campaign.

Combination Campaigns

When it comes to the online world of marketing, one of the best things you can do is take the campaigns you are currently pushing online and find a different way to present them in the physical world.

For instance, if you are a skin-care company and have interviewed people who have tested a new product, you may want to have posters or flyers that include quotes that you used in your twitter campaigns. This can help you make the campaign memorable and present them to both a local and a world-wide audience.

Local Demographics

Another thing that you should consider is how your printing campaign could affect a more localized demographic of people. If you are a small business then you may be considering how you can start planting roots for your company. Whilst it can be useful to spread out to a larger audience, if you run a local store or business in a town, using print marketing is a great way to get started.

For instance, if you just opened your store and you wanted to find a way to advertise it, you could use flyers, posters and business cards to let the public know. You may even want to consider sending out postcards.

Promo postcards

Building Trust

Honestly, spammy advertisements on social media can seem less trustworthy than seeing a poster or flyer on a wall. When people see some online advertisements, they may immediately fear that they are going to download a virus, or perhaps just get a less than appealing product.

Having a printed pamphlet or poster can look classy and make your brand look well-grounded. Make sure to try and incorporate both physical and electronic marketing into your overall marketing plan. This can help you capture the attention of a bigger audience.