Indeed, this is a good post (Thanks, Ben!)

“psychological price tag” – that’s describe everything in marketing :)

I always love how the Apple logo evolving through time. Having the classic rainbow-y Apple logo on your MacBook Air is not nice to see, IMO :D

See, a logo plays a big role in a company’s brand image which is a key element in the natural positioning of a company. For those who are not too familiar with positioning; for every product, we all have a psychological price tag attached to it. This price tag will determine how we perceive a product and to what category it belongs to; entry level, intermediate or high end.

In order to be successful and attract the right audience, a company’s image must be in line with their offer and product rank. If you are a high-end real estate company, the right brand image will look too expensive for the guy who

LOL – I agree with you to a certain degree, but brand identity is often all your business has to stay competitive…

Just like many people said, you and I could make a way much better burger than McDonalds, but McD is McD – they own the multi-billion dollar brand name and identity. They even can make money without the burgers, relying just on the brand name and identity!

Just a thought… thanks for sharing yours :)

However, sometimes it is the product rather than the company that should be branded strongly, and you should consider what you want/need to put forward most.

Thanks for the guest post :) If you want to do more guest posts, I’d be more than happy to have yours.

Cheers!

Cheers,
Ben