Getting exposure
1. Getting on Social News Sites
You can get connected with influentials and power users on Digg and Reddit to submit your links, blog posts, case studies or even products to these link aggregation sites and hopefully get tons of free exposure and maybe some valuable feedback (filtering past all the snarky trolls, that is). If your link hits the front page for either of these sites, you’re guaranteed tens of thousands of hits to your site in a matter of hours. Now that’s striking gold, huh?
2. Product Aggregation Sites
Submitting product feeds to shopping aggregation sites like ThisNext gets you more distribution because you’re now showcasing your product to millions of active users, some of which are actively looking to discover things like what you’re offering.
3. Guest Blogging
Writing on other sites is powerful for a few reasons. First, the most obvious thing is that you get extra exposure by authoring great articles on other sites, capturing that site’s readership, earning their respect because of the useful things you have to say. Second, and less obvious, is that you build a relationship with the editors and writers of that site, who would be more likely to write news stories about your company whenever you send a pitch, or might even refer you to other writers in their network who write for great publications.
4. Interacting on Related Forums
Getting active with your community is one of the under-practiced gems in marketing. When you get active on forums where your target market hangs out, you show them that you’re a real part of their community, and if you’re writing useful posts rather than self-promotional junk, they’ll appreciate how genuine you are and that you’re a thought-leader in your niche, making them more likely to purchase with you in the future.
Anyone else have thoughts on less common ways to get exposure?
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I think that the power of blogging is vastly underrated and really agree with you on this one! Just by putting yourself out there, you can attract the interest of people and create interest for yourself and your ideas.
Another interesting way to attract attention is through sites like About.com and Yahoo!Answers. Here, you can offer your product as a solution to so many different problems. Or even offer it as a supplement. For example, if you’re starting a company focusing on tourism, you could try to answer questions of people who are interested in tourism, food, college (prospective students have to travel!), businesspeople, etc. This is kind of an unreliable source of exposure, but I don’t think it’s easy to overestimate the power of word-of-mouth.