Slack ad banner

Blogger Relations: Build business relationships with other work-at-home bloggers in Future of Publishing

darren rowse interview

Murray Newlands interview with Darren Rowse

Any business, whether it be a brick and mortar mom and pop shop or a work-at-home affiliate marketing website, thrives when the business owner builds relationships with other businesses and with potential customers. This is especially true in new online B2B businesses that don’t advertise themselves through word of mouth and can’t rely on a good location and a flashy sign (like brick and mortar businesses) to drive in customers.

In this episode of Future of Publishing, host Murray Newlands interviews Darren Rowse of Digital Photography School on how he monetizes business relationships:

Highlights

  • Meet other bloggers and online marketers…
  • After you’ve met someone, try to develop that relationship into a business relationship…
  • Monetize that relationship by selling them products through affiliate programs and making them a sub-affiliate for your programs.

Frequently, as a work-at-home blogger, you will find yourself providing services for new business clients, effectively as a per-job consultant. For example, they might pay you money to write a positive review or good post about their company or their product so that they can better communicate with their potential customers. However, this is not where the business relationship has to end: You can re-monetize your relationship by selling them B2B products through affiliate programs, but the products must be ones that you genuinely think are good and will genuinely help the client lest you lose future business from them. You can sheer a sheep as much as you want but you can only skin it once, so make sure to sell people products they’ll actually like if you want to maximize the money you make off your relationship with them.

Future of Publishing is sponsored by VigLink. Be sure to Like us on Facebook!

About author

SMB Authors
SMB Authors 1039 posts

This article is one of the excellent contributions from small business owners, decision makers and professionals.

Funding Note

You might also like

News

How to Make Sure Your Event or Meeting is ‘Green’

Sustainability and going green are buzzwords around corporate events meetings, but putting these into practice can be daunting if you don’t know where to start. The key thing is to

News

SEO Sweat Equity: Advice for Do-It-Yourself Business Owners

As you go through your work week, and if you’re present on the web, you’ve most likely been given dozens of promotions by SEO (search engine optimization) experts who guarantee

Personal Development

Sony Vaio Recalls Defected Laptops: Some Lessons for Small Business Owners

Are you really taking pride of your products and services quality? Learn from Sony Vaio’s case study. First of all – the newsflashes: Sony Vaio recalls 535,000 laptops due to