How to Come Up with Ideas for Your Business Video Campaign
Are you planning on putting together a business video campaign that will use the highest quality explainer videos, animated videos, and other promotional videos crafted by professionals like those at Spiel? Are you hoping to use these videos to grab your audience’s attention and entice them to make a purchase? Well, the first step in a successful marketing campaign of any kind involves coming up with the right ideas, and you can use the tips below to ensure you’ll be on the right track from the start.
First Off, Stay Organised
Before you even start writing down your ideas and collaborating on those ideas with your team, you need to come up with a system that will allow you to keep your workflow organised. You also want your information to be easy to access, and you want your team to be able to readily share ideas and information from wherever they are. The best way to do this is by using an app like Evernote on your computers and mobile devices.
Use a Video to Make an Announcement
If you have a big announcement to make about your brand or about a new product line that you’re producing, as a couple of examples, you can make that announcement in the form of a video campaign that you can launch and promote. Produce the video, post it to your YouTube channel and social media pages, encourage people to like, comment, and share, and watch your website traffic grow as a result of these efforts.
Listen to Your Customers
Another way to come up with some great ideas for any video campaign is by simply listening to your customers. Has your customer service team received a lot of the same questions and concerns recently? Are you getting a lot of the same questions on social media? Or maybe certain content, particularly in the form of informative posts, is getting more attention from your followers on social media?
Once you start listening to your customers and keeping track of what they have to say, you may realise that you have a great opportunity to answer their questions and concerns through video content, and that will start generating a lot of ideas.
Add Videos to Webpages That Aren’t Performing Well
Check out the analytics on your website and analyse each webpage to see which ones are performing best. If there are certain pages that clearly aren’t keeping your visitors engaged and on your site, it’s time to add some entertaining video content to see if that will work better than merely having text on the page. Base your video upon the content that’s on the page and see if it helps increase conversions.
These are just a few of the many ways that you can come up with some of the very best ideas for your business’s video campaign, regardless of what you’re hoping to promote. So the next time that you’re struggling to come up with options, keep these tips in mind.
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