FreshBooks banner ad

What is B2B Marketing, and why do I Need it?

You may have heard people talk about ‘B2B Marketing’, and may have seen many successful companies mention it with relation to their marketing campaigns, but may not know exactly what this service is, or how it works.

B2B marketing

A General Overview

Simply put, b2b cold calling or ‘Business to Business’ calling is a direct and intimate calling system in which a representative of one company will call another to discuss the potential sales of services or goods, which will then be resold to their client base.

This has become one of the world’s leading methods for fostering partnerships between businesses, and is one of the best ways for companies to build their stocks and services through a very unique and direct manner.

While many standard transactions will involve much emotional and personal deliberation and association, a business to business transaction removes itself from such external qualities and focuses directly on how much profit can be made from an agreement.

Who Benefits the most from B2B Marketing?

Businesses will often provide services which consumers would otherwise have no use for. Heavy industrial materials and services, hazardous materials, or biochemical substances rarely have any use in the average person’s life.

However, another business would greatly benefit from such a service, which is essentially why B2B was instated in the first place.

The Avenues for B2B

One may now be wondering how such bonds are formed.

While social media has indeed become an excellent platform for two companies to trade information and develop deals, and your company’s social media presence can be an excellent way for a company to assess whether a business to business partnership would be feasible or not, the old fashioned call is still the best way forwards.

B2B business development

While social media is indeed a very comprehensive and informational platform upon which one company can learn much about another, the most basic form of human communication is still essential for the most clarity and agreeableness.

To this extent, employing a talented and qualified B2B calling service is essential, one whose staff have a collective insight into the needs of a market. You might know exactly what your company offers, and where its strengths lie, but how well do you know the majority of surrounding companies?

Knowing where your services would be relevant can be tricky. This is a different world from contacting individual consumers, you will now be catering to the needs of an entire business, and who they sell to.

The Goals of B2B Marketing

The most pertinent objective of any business to business effort is the founding of mutually beneficial relationships between two companies who will be able to work together in the most appropriate fashion possible.

Whether you are the owner of a vegan bakery, or manage a sundry office supplies company, the partnerships you make with other relevant businesses are undoubtedly the most vital connections you will ever make in your career.

It is through business to business services that such relationships are largely established. It is essential that such bond-building processes are handled by the most capable and knowledgeable people.

About author

Ivan Widjaya
Ivan Widjaya 2519 posts

Ivan Widjaya is the Owner/Editor of, as well as several other blogs. He is a business blogger, web publisher and content marketer for SMEs.

Funding Note

You might also like


Why Aren’t More Small Businesses Getting Involved With Social Media?

In February 2016, published an article revealing that 1 in 5 small businesses still aren’t using social media. For those of us using social on a daily basis and


Blogging for Better Business: How to Offer Quality Content on Your Website

Blogging is an interesting beast. Many small business owners don’t see the value in adding their voice to an already crowded world of internet content, especially if they’ve never blogged


4 Ways to Market Your Business on a Budget

Marketing your new business is easy, as long as you have a lot of money behind it. Unfortunately, this isn’t the case for most startups so we have to put