Tag "brand marketing"


Promoting Your Brand: What to Consider When Choosing a PR Firm?

When the time comes to hire the services of a public relations firm to help grow your brand, the options are so endless it can make the selection process seem… Read more »

Creating Consumer Relationships: Using Video to Build a Bright Brand

Videos are becoming an increasingly essential type of content for businesses of all sizes. Online marketing is evolving, and videos have a number of benefits over other content types. Here… Read more »

6 Tips For SMEs To Expand Their Brand

For small businesses it can seem like an uphill struggle to get your brand out there. Matthew Rogers, Head of search at gift retailer toxicfox.co.uk, highlights some key tactics for… Read more »

How Small Business Owners Can Expand their Brand

Anyone who owns a small business is always looking to expand their brand. The larger your reach becomes, the more customers and sales you will enjoy. However, expanding your brand… Read more »

How to Grab Your Target Market’s Attention with Your Epic Brand Marketing (Infographic)

Today, it is increasingly difficult for businesses to get their target market’s attention. The “old school” ways of marketing are increasingly ineffective (e.g. billboards) and the “new school” ways of… Read more »

Marketing Materials: What Really Does a New Business Need?

So you’ve decided to set up a new business and you’re excited about making your first steps as a new business owner. What are the items you need to ensure… Read more »

Big Brand Field Marketing Tactics Small Businesses Can Use

It’s no secret that big businesses put a lot of money into marketing. Of course, a lot of time and expense goes into creating adverts for television, for online channels,… Read more »

How to Get the Attention of Industry Influencers

Ways to get yourself heard by your industry influencersNot all companies can afford to have an advertising budget or retaining a PR firm to get the word out about a… Read more »

How to Use Your Email Signature to Promote Your Business

Email signatureAre you a small business owner who is looking for inexpensive ways to promote your business? Does a free promotional tool sound like a God send? Did you know… Read more »