Personalisation is the key in online business. That’s why Facebook, Twitter and the likes are capitalising on – your social media profiles on those social sites loudly shout YOU. This social characteristic is what propel Stay.com, a Norwegian-based travel site, to offer a unique social platform allowing you to create a custom travel guide and use it for yourself or share it with others; you can also browse custom travel guides created by others and book hotels online.
Featured on SpringWise.com, Stay.com users can start creating their own travel guides by following these simple steps:
- Enter the destination city.
- Browse the attractions and places of interest, and choose “Add to Guide.”
- When you have finished adding items, click “View Guide.”
- You can enter some details – guide name, some description, etc.
- Preview and/or download your guide.
That’s it! You’ll receive a well-laid-out pocket-size guide along with corresponding map and the attractions’ details.
How to profit from travel guides sharing site
Stay.com offers the guide creation service free of charge. How can it support the business operations and make profits?
The information sourced from large travel sites, such as TripAdvisor, and made available to you for free. However, the real profit making is actually the hotel booking. You can add hotels to stay to the guide, and when guide viewers decide to learn more or book a hotel on the guide, Stay.com will get a commission.
The commission will depend on which partner Stay.com is working with – it could be per-booking commission or per-click commission.
Stay.com blends the hotel booking into the guides well – they deserve to receive kudos in embedding offers seamlessly to their free guide creating service.
The monetisation methods should not stop there. Stay.com could open a B2B channel for interested business to advertise on the guides.
Stay.com could also implement freemium marketing method – guide makers could be presented with options to go premium, accessing features available only to paying members. This can be custom design the travel guides, embedding logo and contact details on the travel guides, and many other venues.
Again, in online entrepreneurship, you don’t have to reinvent the wheel: Take a conventional business idea, add social features to them, including personalisation, and you can have a good chance of success.
Custom travel guides creation