Custom built exhibition stands aren’t always necessary. If you’re occupying a corner slot in a shell scheme you might get away with one, but if you’re in a shell scheme row, then forget about it. You don’t need one and you’re probably not going to be allowed one either.
If, on the other hand, you have secured yourself a slot in the main hall or in a freestanding location – then you could be missing a trick if you don’t use such exhibition stands. Here’s what they’re for.
A custom built exhibition stand means you can transform any idea into a temporary three dimensional home for your business and your brand. As such, custom built stands are nearly always single use – because of course unless you occupy the exact same spot in the same venue at next year’s show, and your company hasn’t changed anything it does over that year, then you will be expected to do something else.
So, custom built stands for exhibition are about making bold, one-shot statements, which perfectly encapsulate the thrust of your brand at the time of the exhibition. To this end, it can be advisable to have a show plan preceding the design of your custom built stand:
I like to advise clients that a trade show may be a good place to launch a new product or to rebrand their business. Because that gives the custom exhibition stands you make, a unique point from which to begin their creation.
The first thing any big and bold statement needs is a hook. Something to drag the eye in, catch the mind of the passer by. And that means understanding exactly what the brand is aiming to do with its exhibition presence before you begin.
For example, a lot of these exhibition stands have the capacity to host some kind of entertainment or demonstration. At a trade show, there is nothing like demonstrating your product to get sales and bulk orders. The next best thing is to have some notable entertainment, like bands in the evening or a range of interesting talks on (what you choose depends on the nature of your brand and the nature of the trade show as well).
Obviously, your exhibition stands need to have some practical factors accounted for as well. Like the fact that your audience will want to come and explore – but that your staff will need somewhere to store their belongings securely and then there’s the electricity to think about.
You see a custom built stand has to look like it is a permanent edifice. It has to work like one too. So you have TV, audio, lighting, specific customer and client areas – the works. It’s like a cross between a hugely complicated window display and a working shop environment.
In fact, this is a very good way to think about exhibition stands, which are custom built. They are effectively temporary store departments – built by highly qualified shop fitters to the designs of professionals. And that means the message always gets across.
About the Author: Rossi Lemon is a freelance content writer by profession. She finds immense pleasure in writing exhibition related article including custom built exhibition stands.