How to Run a Proper Online Jewelry Store: Learn From

Are you looking to buy jewelry online or simply to find inspiration for starting your own e-commerce store? I recommend you to head over to Here’s why.

In the beginning…

In 2005, Ankur Daga decided to take his family business of selling fine diamonds and gemstones to retailers across the globe straight to the buyers.  Thus, was born.  Since its launch, Angara, meaning “the fire within” has become the preferred platform for buying jewelry from the comfort of one’s home for many all over the world.

Headed by Ankur, an MBA from the Harvard Business School and a BS from the Wharton School, University of Pennsylvania, Angara has grown by leaps and bounds.  Experience, knowledge of gems and jewelry, business acumen together with professional acumen have all seen this e-commerce platform catapult  itself to  phenomenal growth in just under a decade.  This growth has been widely chronicled by the likes of Forbes, Harvard Business Review, Crain’s, Women’s Wear Daily and Daily Candy.

Sparkling line of products

Angara focuses on gemstone jewelries and specializes in Sapphires, Rubies, Emeralds, Tanzanites, Diamonds and other precious gemstones. Product-wise, they have a strong line of products: Mother’s jewelry, birthstone jewelry, gemstone jewelry, bridal jewelry and lab created jewelry.

So customers are spoilt for choice. You can choose jewelry based on your budget by shopping through filters. Each item of jewelry is accompanied by a certificate of authenticity. The platform is a preferred destination for jewelry shopping for gifts. Here are some designs that caught my eye.

Pear Tanzanite and Diamond V-Bale Pendant

With its cut, brilliance and simple design, it is something that can take you from work to an evening out. I loved the understated elegance of the design.

Square Ruby Stud Earrings

Set in 14 K white gold, this pair of studs is for those who like clean and simple jewelry. Clearly a piece where the rubies do all the talking!

Embrace Ring

The classic three stone design in which the highlight is on the center stone while the side stones are accents that add sparkle. The split shank mounting angles create a geometric mix of white space and metal to bring forth a pattern that is beautiful to behold.

Sapphire Ring

I personally keen on Angara Sapphire Ring. The three-stone sapphire ring design is really beautiful (should I buy this for my wife?) website

Trusted and secure worldwide shopping – and shipping

Perhaps one of the best advantage Angara has over other online jewelry retailers is their shipping policies. While others offer limited International shipping (many even don’t offer this option,) Angara ships to dozens of major countries and virtually any countries in the world – all you have to do is ask to the fulfillment team.

Shipping is free for order over $500, either domestic or international (Angara partners with FedEx for shipping.) Of course, there are International customs, duties and taxes you need to cover. Please consult your local shipping agent or, again, ask Angara’s fulfillment team for more information with regard to the amount.

On the front-end of the e-commerce site, Angara implements all the best practices which are important in ensuring customers that they are dealing with a legitimate and trusted online retailer: They have phone number visible on every page; they have live chat agent ready for customer inquiries; they have valid Verisign site security seal; they have legitimate BizRate rating and review.

Payment-wise, customers are lavished with options: Not only credit cards, customers can make the payment via Paypal.


Expertise is what sets Angara apart from any other online jewelry retailers.  Their team comprises dedicated experts and innovators who have one agenda: Helping buyers to find the perfect piece of jewelry in a simple way – or simply to learn more about jewelry from Angara’s comprehensive resource pages. is definitely worth visiting if you want a slice of contemporary and classic jewelry design – or simply to have a look-see on how an e-commerce store should operate.