For as long as products have existed to be consumed, the people who offer these products have been promoting them. In this day and age where digital distribution reigns supreme, one medium that has constantly proven itself again and again is the art of email marketing.
The thing is, despite how effective of a marketing method email marketing is, there are several businesses who try yet miserably fail in their email marketing campaign. Why you might ask? While there are several reasons for this, it all boils down to them not considering the basic yet very solid principles when running their email campaigns.
If learning these principles is what you’re hoping to achieve by being on this page, then you’re in the right place. Allow me to share with you the six principles that you need to live and die by when running email marketing campaigns for your business.
Consistency is the key.
An autoresponder might not seem like a big deal, but it is every bit as important to your email marketing campaign.
Considering how you can queue up several emails in advance with the use of autoresponders, remaining consistent in your frequency of sending emails becomes easy as pie. Not only does consistency make you look professional, but it also allows you to be of regular help to your list by sending them quality content that they care about.
Don’t underestimate email marketing’s cost-effective approach.
One of the best parts about email marketing for your business is that you do not need to spend too much to utilize it. Ensure that you are using it to its full potential by putting as much effort into email marketing as you can. After all, just because it costs far less to implement than conventional means, does not mean that the effort needed is halved as well.
Develop small objectives and goals for your campaign.
That one big goal might be a little tempting to achieve, but it becomes far easier to manage a campaign when you pre-determine a few smaller objectives that the campaign can strive toward. This allows you to plan ahead in small increments, which is a far less stressful tactic than striving to finish a single difficult goal.
Make sure that your email message doesn’t look, feel, or sound spammy.
You may not be intending to spam them, but if your message seems spammy, it won’t make a difference in the eyes of your recipients. As you may already know, spamming is a sure fire way of destroying not only your business’ reputation, but your business as a whole.
It’s for this reason that you should take the time to painstakingly make sure that your email doesn’t come across that way.
While there’s no definite way of doing this, a good way of knowing whether your email looks/sounds spammy is to ask yourself if you’ll read your email if it were sent to you.
While doing this acid test, if you feel that your message does seem a bit spammy (no matter how faint it is), you should probably change it.
Create variations of your email message and split test.
When the message is finished and your marketing campaign can begin, avoid jumping the gun. Make sure to create different variations of the message (three is the minimum), sending these patterns and comparing in order to see which message works best.
Add opt-in forms on your pages (at all pages if possible).
Adding opt-in forms on all of your website’s pages is a good way to increase your sign-ups thus growing your email list.
Remember that for your email marketing campaign to be successful, growing your email list should be one of your main priorities. After all, the more eyes you have on what you have to offer, the bigger the chances of you getting more sales.
These 6 principles aren’t just all theories, these are proven and tested. That said, while the principles you’ll be using in your email campaign may vary depending on who your target audience is and what your product is all about (among many others), you’ll find that should you follow these you’ll almost always get good results.