11 Great Tools for Improving Your Landing Pages

What’s one tool I can use to improve my landing pages?

The following answers are provided by the Young Entrepreneur Council (YEC), an invite-only organization comprised of the world’s most promising young entrepreneurs. In partnership with Citi, YEC recently launched StartupCollective, a free virtual mentorship program that helps millions of entrepreneurs start and grow businesses.

StartupCollective landing page

1. Google Analytics

Google Analytics is not a new tool, but it’s still one of the most effective for determining how to improve your landing pages. Considering the ways visitors arrive at your landing page and then making sure the experience that they have when they get to your site makes sense can greatly improve the success of your site.
Caitlin McCabe, Real Bullets Branding

2. LeadPages

LeadPages can act as a full landing page solution, or just an element on your page to capture leads. We have used their LeadBoxes technology to set up great lead capture magnets on websites, which includes split testing to optimize the conversion sign up rates.
Patrick Conley, Automation Heroes

3. Optimizely

Optimizely is the perfect companion to a website. It’s done more for our split tests on our landing pages than any other tool. It takes minutes to do split tests and anyone that can use a Google document can probably figure it out without even looking at the manual.
Rob Fulton, Matikis

4. Visual Website Optimizer

The best tool that I have found (I’ve used it for several years now) is Visual Website Optimizer. The reason I like it is because it allows non programmers to take control of the copy and images. It lets them be truly creative without the constraints of programming. They can test with A/B or Multivariate, as well as heatmaps and clickmaps.
Dave Nevogt, Hubstaff.com

5. Unbounce

Unbounce is a great tool to test landing pages. Unlike many other tools, Unbounce doesn’t require much technical knowledge. That makes it great for business, customer and marketing oriented functions at a startup. Aside from being easy, it’s also incredibly affordable at under $100 per month.
Aaron Schwartz, Modify Watches

6. ClickTest

Try the tool ClickTest. You can upload a draft of your landing page and a team of testers will give you feedback on its effectiveness and whether it’s achieving the desired results.
Andrew Schrage, Money Crashers Personal Finance

7. Hubspot

Hubspot lets you create optimized, lead-capturing landing pages and will tell you the specific SEO-friendly things you can do to have your pages ranking higher on search engines.
Joe Apfelbaum, Ajax Union

8. Crazy Egg

Crazy Egg is a fantastic way to get a snapshot of what is working on your landing pages and what is not. I also like Optimizely, but sometimes when you’re working with more visually-minded people on the team, Crazy Egg provides a palm-to-the-forehead impact. It’s a great tool to leverage.
Mary Ray, MyHealthTeams

9. Get Satisfaction

Get Satisfaction is a great way to connect and communicate with your customers when they visit your site.
Rameet Chawla, Fueled

10. Qualaroo

Qualaroo let’s you survey users based on the page they’re on. You can ask them questions like “Did you find what you were looking for?” and “What did you come to our site to do?” and “Do you understand our pricing?” This will help you get direct feedback from people visiting your site and give you ideas for ad copy which will definitely improve conversion rates.
Sujan Patel, Bridge U.S.

11. Livechatinc

People love to get their questions and concerns addressed fast. If you have the resources (someone to answer client questions in real time), implementing a live chat tool like Livechatinc on your landing page can make a huge difference in the buying experience your customer gets. It sends a signal that you’re there to listen and help your customers, not just collect their money by some sleazy marketing tactics.
Juha Liikala, Stripped Bare Media