Since Google Panda 4.0 recently rolled out, it is quite obvious that people need to remain focused on the quality of the content offered. With this in mind, it is a shame to notice that people simply think that quantity is more important. There are so many bad sites out there that feature thousands of articles and do not have success. One article that is really well written and of a suitable quality can bring in a whole lot more traffic than something that is not attractive.

Writing setup for work
photo credit: Joanna Penn

Writing For The Web

A lot of people do not actually realize the fact that writing for online viewers is completely different than writing for a magazine. With this in mind, the content on your site needs to:

  • Be made out of short paragraphs and sentences
  • Include bullet points and list
  • Make use of headings and sub-headings
  • Use bold and italics if necessary
  • Use high quality images that are relevant for the content you present

Free Versus Paid Content

You need to do all that you can in order to generate high quality content. Unfortunately, in some situations this is not possible for the site since the truth is that not all people can create high quality content. If you notice that the quality of your content is not as high as it could be, you need to seriously consider hiring a professional content marketing firm that can bring in the quality you currently lack.

We understand that you may not have enough budget to invest in high quality content as it can be expensive. Whenever this happens, you should simply try to save as much money as possible so that you can start buying content. Have patience and always choose something that is really good. It is better to have 1 article of a really high quality as opposed to dozens of articles that are not valuable for the visitors.

Valuable original content
photo credit: 10ch

The Internet Needs Visual Content

People do not read as much as they did in the past. This is especially true on the internet. Visual and video content is nowadays necessary for a proper promotion. You have to take all the time that you need in order to create content that is visually appealing. Just take a look at webpages that mostly have text. Are you attracted to that or you want to see some images? The same principle applies for absolutely all people out there.

Content Marketing Or SEO?

This is quite an interesting question since we see so many mangers out there that choose one of the two. In reality, content marketing needs to be included in search engine optimization. This means that when you create an on-page optimization campaign that focuses on the site’s content, you need to also take into account how easy it would be to market it. It is something that is complicated to do and that will take a whole lot of time. However, it is vital for proper promotion and you need to use both SEO and content marketing.