How to Run Email Marketing Campaign on a Budget

For small business owners running marketing campaigns on a budget is always a concern. While most people underestimate the importance of email marketing campaigns, the fact remains that emails have that personal touch which social media lacks.

photo credit: gasman40

Email marketing is certainly not passé. Here are some statistics to help you understand why:

  • As of 2013, there are 3.6 billion email accounts (Radicati).
  • 54% of emails sent by businesses are marketing messages (Epsilon).
  • 838 billion marketing messages have been sent in 2013 (Forrester).
  • 91% of consumers check their email daily (ExactTarget).
  • 74% of consumers prefer to receive commercial communications via email (Merkle).
  • 66% of consumers have made a purchase online as a result of an email marketing message (Direct Marketing Association).
  • Email marketing has an ROI of 4,300% (Direct Marketing Association).

If you thought running an email marketing campaign using free tools was impossible, think again. It is indeed possible for you to launch an email marketing campaign that, too, for free.

There are solutions to suit every need today and running an email marketing campaign has become simple and cost effective with solution providers like MailKitchen.

MailKitchen screenshot

MailKitchen is a Free Email Marketing Provider. On signing up for this service, you can upload up to 5.000 email contacts and send up to 15.000 emails/month at a cost of $0. If you are looking for more features then there are convenient pricing packages tailored to your needs and you can by all means choose from them depending on your needs.

To embark on this email marketing journey you can begin by choosing your subscription Plan – from 0 € to 100 € – there are various subscription packages created to suit varying needs. You can upgrade or downgrade your account at any time.

The biggest perk of using MailKitchen is that there are no long term commitments of any sort. As a small business owner you can be rest assured that you can stop subscribing to the service as and when you want. You need not worry about renewal either. The Subscription will be automatically renewed at the anniversary date.

A user friendly interface makes the process of running an email marketing campaign on this platform fairly simple. The steps involved in using MailKitchen are:

  1. Create your account
  2. Fill in your information
  3. Upload your contacts
  4. Create your Message
  5. Send your Campaign
  6. Track your Campaigns Performances

MailKitchen empowers you to schedule your email campaigns as and when you want messages to go out. You can create campaigns ahead and deliver messages as per your plan. Drafting your messages is no problem either.   Users can customize one of the Newsletter Templates from their online gallery or can insert their own HTML code. The WYSIWYG tool helps users to design and code their own HTML email online.


While investing in email marketing is a big decision, tracking the performance of the campaign is also necessary. With email marketing platform like MailKitchen, performance tracking is a breeze. The platform’s statistics graphs and reports can help users to track the performances of their campaigns (with updates as frequent as15 minutes) and thus measure their ROI.

Learn more about MailKitchen here.