Effective Outreach Strategies For Your New Business

Starting a new business isn’t easy. There is a lot to think about, not the least of which is how you are going to get customers. Without a steady stream of customers or clients, your business is likely to fail sooner rather than later.

One of the best ways to get customers is to perform various outreach strategies. By going out there are directly communicating with people, you put a personal face on your company, and make it more attractive to potential customers.

If you are starting a new business, we have some suggestions on how you can start implementing some outreach strategies today.

1. Engage your market via social media

Social branding
photo credit: Geekia

First, you should look into social media. If your company does not already have social media accounts, you need to get some. Have accounts on sites like Facebook, Twitter, YouTube, and Instagram is important for practically every business in today’s world.

Social media allows you to find potential customers and interact with them like never before. So many people are spending a lot of their time on social media accounts, and by joining in on the conversations, you can put you and your brand directly in front of them on a consistent basis.

Once you have some social media accounts set up, be sure to use them often. Send out relative information, talk with customers, or just start a conversation about something you heard in the news. The more active you can be on these accounts, the more effective they are likely to be.

2. Email marketing is very much alive – boost your effort

Email marketing

The second thing you can do is implement email marketing. Email marketing is when you send emails to customers that have subscribed to your email list. While many companies may think email marketing is dead, cold emails still work, you just need to be smart about them.

Once you have started gathering emails from people who have visited your site, start sending out information you think would be of value to them. If you own a cooking business, send out some new recipes you have discovered. If you’re having a sale on pots and pans, send out a link to let them know about it.

Keep these emails few, and space them out. No one likes to be bombarded with several emails each day, and this is a sure way to find yourself in the spam folder.

If you can come up with an effective email marketing campaign, it can go a long way towards reaching out to your customer base.

3. Offer value through blogging


Last but not least is blogging. With blogging, you are not directly reaching out to people, but instead providing decent content that they are looking for.

Sticking with our cooking business example, you could start a blog on different cooking techniques that people should learn. This information is valuable, and other websites will want to share it. Then you will have people consistently coming to your blog to see what you have to say. They will leave you comments, and you can then interact with them about the articles.

Indeed, blogging is a great way to provide a free resource to people, as well as get them engaged with your brand.


Don’t overlook the benefits of outreach when you are starting up a business. Chances are that you have a lot of competition, and you need to show potential customers that you are trustworthy, and a good resource for them. By interacting with people and honestly trying to help them, you build up credibility for your brand, which in turn will result in more business.

Get started on your outreach campaigns today and see how beneficial they can be.