7 Interesting Facts that Show Web Videos Improve Branding and Conversion Rates

Okay – it’s official: If you want to turn more prospects into leads and leads into buyers/clients, you need to seriously consider web videos.

Web videos as a digital marketing strategy have reached mainstream status. Which means that the impact of videos on your brand is obvious, and the decision to use them is a no-brainer.

Selfie personal video shoot

However, I fully understand that there are still skeptics who are not too sure whether videos can help them to increase conversion rates. If you are one of them – no worries, our friends at Web Video Store, a UK-based innovative web video solution provider, can ‘pitch’ you with some stats – 20 of them, in fact – on online video marketing:

1. Videos help your brand in getting found online easier

Forget creating long form content for better search engine ranking for a moment. Your 1-minute video might stand a better chance to rank on search engine result pages than your text-only content.

According to this stat, videos are now appearing in 70 percent of the top 100 search engine result pages. This means that creating videos will give you a (much) better chance to get found online.

2. Personalized videos boost your brand image

Incorporating personalized videos – those that are location-based, interest-based, gender-based, etc. – in your marketing campaign results in a 100 percent more favorable view on your brand, as reported by video company Eyeview.

Not stopping there, personalized videos offer 73 percent higher change for viewers to recommend your brand, and 37 percent increase in the likelihood for the customers to visit your store again.

3. Videos outperform other marketing content in term of conversion rates

Vidyard, in their video benchmark report, mentioned that over 70 percent of marketers say video conversion rates outperform other marketing content. From the same report, 82 percent of B2B marketers report stunning success with their video marketing campaigns.

Want a prolific example? GoPro brand soars thanks to this type of video, showing you what you can do with a GoPro camera:

4. Users remember watching videos more than other content

Video content tends to stick in viewers’ mind for a longer period of time, compared to other types of content, such as articles and blog posts.

Here’s a stat to show that: 80 percent of users who watch a video ad on a website remember that they do so in the past 30 days. 46 percent of them are actually taking action after viewing the video ad.

5. Product videos boost sales

Product videos give viewers a chance to ‘imagine’ what the product looks like and how user wear/use/interact with it. Want proof? StacksAndStacks.com revealed that visitors who saw a product video are 144 percent more likely to buy than those who didn’t.

6. Videos deliver the best ROI

Video is the type of content that delivers the best ROI – 52 percent of marketing professionals from all over the world acknowledge this.

7. Explainer videos boost conversion rates and sales

An explainer video helped Dropbox increases their conversions by 10 percent, creating an extra income up to $48 million annually.


In another case study, Work.com’s explainer video increase conversion rates by 20 percent.

Here’s an interesting one: Trainer Carl Juneau decided to test video on his site; the video page pounced the sales page by 46 percent. That’s right – sales page that is meant to sell is beaten by a video page that is meant to inform.

I can show you more interesting stats – but you get the point: Videos matter in term of boosting your branding and conversion rates.