Some skills are more suited to outsourcing than others, and SEO is one of them. Many firms outsource their SEO for various reasons, and it is often seen as an effective option. However, if your SEO needs are expanding, should you be outsourcing or insourcing? Here are some reasons why many firms are choosing to outsource, which may help you to make up your own mind.
Get Access to a Team of SEO Experts
Many firms can only afford to hire one or two SEO professionals when they insource. However, when you outsource, you can get access to a whole team of experts. SEO covers a wide range of disciplines, and you may find that one member of the team is an expert in keyword research, another in writing content, and another in design. This can be beneficial for you, and they will also share ideas and work together to devise the best solutions.
Just make sure they really are experts when you hire them. Research the company, find out about their results, talk to them, and read testimonials and reviews. Don’t just take what they say at face value because you want to ensure you are hiring true professionals who can get you the results you need.
SEO is not something you can focus on once a month. Instead, it is something that you need to work on consistently in order to see results and maintain your positions in the search engines. This takes up a lot of time, which you simply may not have. By outsourcing, you can significantly reduce the amount of time you spend on your SEO.
Stay Up to Date
SEO is changing all the time, and you have to constantly stay on top of new trends. You cannot learn what there is to know and then leave it at that, and instead you have to stay on top of the trends. If you don’t, you can easily get left behind your competitors.
It is an SEO agency’s job to stay on top of the industry. If you seek out the best SEO outsourcing company you can find, you can rest assured that they will know what is going on, which changes are coming into force, and how to change tactics accordingly.
Avoid Hurting Your SEO
You can learn a lot about SEO from reading SEO tips and advice provided online, but this takes up time and it is not the same as real experience. And while some tasks like publishing a regular blog can be done quite easily if you have the time, other more specialist SEO tasks may not be so easy.
There is also a lot of misleading advice out there. If you attempt to do everything yourself and do something wrong, you could end up making mistakes that actually hurt your SEO.
Perhaps one of the most important reasons why businesses outsource their SEO is to save money. Hiring your own staff is always expensive, especially when you need highly skilled SEO experts. Even if you don’t hire experts, you will need to invest in continuous training as well as analysis tools and monitoring tools for keywords and rankings.
When you outsource, you typically pay one set fee that includes everything, avoiding any hidden costs and allowing you to budget with ease.
What About Insourcing?
One of the main reasons businesses decide to insource is that they get full control over their SEO, which can be beneficial if you have a certain way that you want to do things. In addition, if you already have the necessary skills in-house, it can be more cost effective.
It also depends on the amount of SEO that you need to do. If you simply want to write a blog, share content online, and generate a few regular links, and you have the time to focus on such activities, insourcing may be more suitable.
Often, however, insourcing is more suited to large companies who are able to hire a team of SEO experts to work exclusively for them. If you can invest in the staff, the training, and the resources required, it could be a suitable option.
Make the Right Decision for Your Business
Deciding whether to insource or outsource is an important decision for your business. Many firms decide to outsource for all the benefits it can bring, but this is a decision that you must make yourself. So weigh up the pros and cons and decide which is the right option for you.