Is Risk Aversion Jeopardising your Success?

Even if you have some brilliant business ideas, you’ll struggle to achieve success as an entrepreneur if you’re too averse to taking risks. The fact is, some level of uncertainty is inevitable when you establish a company. In order to realise your ambitions in the business realm, you’ll need to learn to live with this and not let it get in your way.

So, if a reluctance to take risks is getting in your way, take a look at these straightforward but effective suggestions to help you overcome your startup anxieties.

Taking risks is necessary in life

Fear of failure

The thought of investing time, money and effort into a venture only to see it crash and burn is enough to give anyone sleepless nights. For many people, this serves as a barrier to building a company.

In the 1970s, Kahneman and Tversky researched this phenomenon and concluded that that people regard losses as more powerful than equivalent gains. This means that the lure of entrepreneurial success is often superseded by doubts about the viability of new ventures.

There are ways to mitigate against the risk of failure though. For example, by drafting a solid business plan, doing plenty of market research and seeking help from experts and mentors, you can minimise the risk that you’ll run into difficulties. Meanwhile, to protect your personal finances, consider setting up a limited company. These organisations have their own legal identities, meaning their owners are not held personally liable for their debts.

Concerns over litigation

Another concern of many budding business people is litigation. After all, businesses can now be hit with legal costs or compensation claims in a range of circumstances. There is no need to let this put you off founding a firm though. As long as you make sure you uphold your responsibilities under the law, you should be able to avoid these problems.

Having appropriate insurance in place is important too. For example, if you have members of staff, you are required to take out employers’ liability cover. As it states on, this protects you if you become legally liable to your workers for injury, death, illness, damages, costs or expenses that people incur during their employment with your organisation. Although it’s not a legal requirement, you might also benefit from taking out public liability insurance, and other policies that can prove important include products liability, professional indemnity and business interruption.

If you’re not sure which types of policy you need, get expert guidance. Knowing you have the right cover in place can be a big weight off your mind.

Anxious businesswoman is pondering things

Lacking self-belief

You might also have doubts about your own ability to spearhead a company. Perhaps you’re lacking qualifications, you don’t have much experience or you’re worried you won’t be able to cope with the pressures. The important thing to note is that most aspiring entrepreneurs share these insecurities, even if they come across as super confident.

No one enters the business world as the perfect package. Instead, people have to build their knowledge and skills over time. You’re bound to face challenges as your venture progresses, but as long as you’re committed to the project and you’re prepared to seek assistance when you need it, you should be able to overcome these obstacles.

By taking tips like these on board, you can ensure that fear does not prevent you from fulfilling your business dreams.