When you’re looking to generate business for your company, content marketing is more than just creating and sharing your information. However, in order to strengthen your brand and increase your customer base, you’ll need to keep track of your content ROI. The following seven tips and guidelines can help you maximize your efforts.
Owning a business can be scary, especially in today’s unsteady economy. Delivering good content and stimulating your customers with valuable information can be even more frightening. Unfortunately, it’s common for people to use other articles on the Internet and change or rework the phrases. Whether you put these on your website, in a newsletter or blog about them, search engines will penalize you if the material is not unique and resembles the original article.
In addition to legal issues associated with plagiarism, you won’t be adding anything of value to your website. People are interested in learning something new, and if you can’t provide that, they will go to someone who can deliver. You also want your audience to find a reason to keep coming back to your site for more.
In addition to writing about the things that you know, you can also choose an angle. If you have an opinion about a certain topic, express your views. However, give your readers the opportunity to share their own. Don’t be afraid to take a different approach.
2. Deliver Consistently
The main objective of a blog is to drive traffic to your site and convert visitors into loyal customers. Delivering solid marketing content isn’t something that you can set up and forget about. Determine a timeline and stick to it. Whether you choose to post daily, weekly, or monthly, the number of times isn’t as critical as being consistent. When your content is good, you’ll start to build a fan base. People will then look forward to your next post. If it’s not there, they may move on to your competition.
3. Distribute Your Content on Social Media
Once you’ve come up with your own unique content for your site, you’re now ready to distribute it to your other social media outlets. Posts on Facebook and Twittercan reach a wide audience and generate more buzz for your business. If your company is centered around fitness, you can add a tweet about a fresh fruit smoothie you just created. This entices them to click on your blog and learn more about your business.
4. Go Offline
Social media outlets such as Instagram, Twitter, Facebook, and YouTube are widely popular with consumers of every age today. However, this doesn’t mean that you can overlook your offline audience. Your local newspaper or hometown magazine is a great outlet for you to distribute targeted content. In addition to reaching the tech-savvy individuals with your interesting content, you’ll also be able to have a voice with your offline market.
5. Get Noticed
In order to garner the right attention for your business, you need to be everywhere. For example, if you run a mold remediation service, and someone places a post in a forum that discusses that they are having difficulties with a flooded basement, this is the opportune time to post a link to your blog on how to alleviate mold and mildew from forming after a flood.
6. Track Your Data
If youare an analytical person who likes to keep track of statistics in relation to your site, there are a number of online resources that can help. Various items such as Linktrack, Google Analytics, and Webmaster Tools are great tools that help you keep track of visitors, links, and traffic.
7. Close the Sale
Delivering excellent content is designed to increase your traffic. However, once you’ve established a good following, it’s up to you to close the sale. Good content marketing is obsolete if you’re not able to take the leads that you’ve gotten and turn them into sales. If you offer free trials, you can encourage readers to take advantage of them. You can also have your leads sign up for your blog or newsletter. Links to social media profiles can also help connect your prospective customers to your business.