3 Things to Ponder Upon when Starting your Own Online Store

Starting an online store is not that hard.  What’s challenging is how to make it profitable. Here are three things to consider when starting your very own online store.

Online store

Understanding your target audience

You need to provide your customer with real value in order to ensure that they will continue to support you with your startup online retail store. Therefore exceptional customer service is critically important and you must have a process which is making it extremely easy for the consumer to purchase your products or services.

A certain way to turn away customers is when you have a system which is not user-friendly and which is requiring too much time to actually make a purchase. The extraordinary fact of the matter is that there are many businesses who are really struggling to simplify the purchasing process. One of the best exceptions in the online market is of course Amazon which is probably one of the most successful online retail stores. Simulating the things which are done by Amazon and other successful retailers can make it easier for newcomers to this market to succeed.

The one thing which is sinking many newcomers who come to the online retail market is the fact that their learning curve is simply too long and the result is that they run out of money before the business starts to generate a profit.

Both online and physical retailer?

Many people only have their online retail store while others actually have a physical retail store located in a specific location. For those who only have an online store the only information which needs to be forwarded to the consumer is an email address and a phone number. However, if you do have a physical retail store then naturally you will have to provide an address where people can come and visit and therefore you will have to make that information available to people who are visiting your website.

online shop screenshot
photo credit: Hegemony77 / Flickr

Some specialist in online trading store suggests that it will provide more legitimacy to your online trading store if an address is supplied even if it’s merely a postal address. There are still many consumers which is extremely skeptical regarding online trading stores and therefore if an address is supplied this is certain to increase the trust of the consumer significantly. In fact the more information which is provided by an online trading store the more likely will consumers be to purchase from that store since they know that in the event of any problems they could phone that store or go to the physical address.

You need to be professional

It is better to go digital especially when it comes to payments in your online store and therefore the best course of action will be to make use of a professional POS system. Such a system simply makes the entire business operation a lot simpler because these systems is automating the movement of products and services through your business and it makes the job of keeping an inventory a lot simpler.

Remember, you’ve got to have phone number prominently visible to your visitors so that they can reach out to you for any inquiries.  This build trust and as you and I know, trust is paramount in online shopping. That said, consider to get an answering service, so that you can attend to your potential buyers’ questions 24/7. Remember, every missed call is a lost opportunity – so make sure you’re available at all times by leveraging such services.

There are thousands of online trading stores on the Internet today all of which is reaching out to the consumer such as the BCB system of Dean Holland and then there is also the Dubli network and both of these is doing everything in their ability to recruit people to their system. People will have to do their own research and they have to pay attention to consumer reviews before making a final decision about such a system.