For many websites and online businesses, Google’s AdWords have proven to be an integral aspect of their success story. Unfortunately, Google has recently changed their PPC program and it has hurt a lot of businesses! If you consistently utilize Google, you’ve probably already noticed the change. If not, you’re in for a world of surprise.

No more Google sidebar ads
© Noobpreneur

The maneuver is not only shocking, but it could hinder your ability to get consumers to your website! The good news is that there is a workaround, which will give you the ability to use the change to your advantage. Are you interested to learn more? Continue reading below.

Goodbye Side Ads

As mentioned above, Google’s recent change was massive and ultimately changed their PPC program substantially. So, what did they do? They eliminated the side ads. They’re completely gone and Google has no intention of bringing them back anytime soon. For many queries, Google users will not be presented with four ads, instead of the traditional three. Think about that for a minute. What does it will mean?

Google generally makes changes after extensive contemplation and they’ve definitely thought this one through. According to the company’s research, they’ve determined that most click through were generated by top ads. When analyzing the percentages, the side ads and bottom ads were minute and only accumulated 15% of the clicks. By eliminating the side ads, Google sincerely believes they’ll be able to improve the searcher’s experience, while also giving PPC marketers a more efficient platform.

Google AdWords

Is Google’s PPC Program Dead?

Many webmasters have decided to throw in the towel and completely give up on Google AdWords. Although the change and the hindrance it has created can be heartbreaking, you shouldn’t give up without a fight. In fact, some online businesses will actually be able to benefit from the transformation. Also, the coveted new 4th spot will prove to be incredibly beneficial for a single business. If you happen to land within that spot, you should thank your lucky stars. If not, you will want to learn about the new workaround below.

There Is Still Hope

Internet marketers aren’t the type of people, who sit around and do nothing. They don’t take things lying down and usually find a solution rapidly. In fact, OptimumClick’s solution for removed side ads has already proven to be a hit. The clever, yet simplistic, solution gives the downtrodden the opportunity to turn their frowns upside down and utilize the change to their advantage. Surprisingly, many website owners will find out that the new change is actually a good thing! Once you’ve made a few tweaks to your PPC campaign, you’ll be able to increase your visibility and improve your CTR substantially. By utilizing the new technique, you will be able to cement your status as a winner, regardless of your previous PPC position.

Conclusion

Google undoubtedly likes to tweak their search engine at their beck and call. Many times, this puts Internet marketers and online businesses into a bad situation and results in devastating revenue decreases. Don’t fall into the trap. The removal of the side ads can actually be beneficial, as long as you make the tweaks mentioned above.