With so much on the line when it comes to laying out your own special slice of online real estate, there’s nothing more important than bulletproof search engine optimization. If you’re hoping to bring your content and products to the people that need it/them, you’d better have your SEO game up to the best of its potential.
However, if you’re a tech noob, where do you start?
There’s so much technical mumbo jumbo to consider when it comes to proper SEO:
- Page meta tags
- Alt Text
- Heading tags
- 301 redirects
- Google Analytics
- Site verification
Then there’s the really tough stuff like creating and/or curating interesting content like articles, video and podcast material. Coming up with a smart social media plan. And the mother of all SEO efforts: Link building!
Organic link building is one of those tasks that will make or break you in the SERPs. It separates the big boys from the little toddlers online. And it can take up mountains of time you don’t have if you’re wasting that time with your brain steeping in an ocean full of site code, scripts and other technical nonsense.
How to get the job done
Truth is, there are tons of ways for a total tech noob to build his or her site without any prior coding knowledge. One of the oldest and most reliable is to use a site builder with a strong built in content management system, that places a focus on the most current SEO parameters set out by Google and the “other” various search engines out there.
Many people think of the ever popular WordPress or Joomla and their many plugins to get SEO done easily. Believe it or not, these aren’t the best options for a complete tech noob. Sure, they’ll get the job done, but they’re far from one-and-done when it comes to technical aspects.
Not to mention, none of those plugins make tasks like SEO easy without laying down top dollar for a membership. And then you also have to deal separately with whomever you choose to host the site with, and all the potential nightmares that can unfold in that area.
Forget SEO for a second…
Have you ever had to restore a broken WordPress theme via FTP?
How about fixing a broken database within Cpanel because your site stops loading for no apparent reason, leaving money on the table you might never get back?
If you answered “no” to either of those questions, Wix site builder solution is likely what you’re looking for.
I know you came here looking for an easy solution to SEOing your site, so I’ll focus on the benefits this software can offer in that regard. But seriously, for a tech noob, it doesn’t get any easier than signing up for an account and letting them take care of virtually every aspect of the coding, server maintenance, security, and anything else that can become broken along your webmaster journey.
SEO done right and done easy with Wix
If you’re not a tech wizard, it’s best to leave the technical aspects of SEO to the people who know it best. There’s just too much to learn and really, when you consider just how short this life is, you’ll never be able to learn what you need to know without going to school for it.
It’s the whole “Jack of all trades, master of none” thing…
But what about the SEO aspects you so desperately came here to learn about?
If you don’t want to spend years learning HTML5, or the fine art of building your own scripts from scratch, why would you spend month after month learning how to optimize URLs, or all the many aspects involved in how fast your site loads for SEO purposes?
How about figuring out which of your homepages needs to have the canonical tags removed?
Don’t get me started on mobile optimization.
Hands off with Wix
The point I’ve been trying to get across is that you don’t want to focus on all the heavy lifting when it comes to SEOing your sites. As mentioned earlier, you’ll have your hands full with putting together engaging content, pulling in and taking care of your social followers and, did I mention link building?
That’s where your efforts need to be placed. Wix takes care of the rest by giving you all the site building and SEO tools you need in an easy-to-use interface. Read Wix SEO Review posted by CMS Critic to find out why we recommend the tool.
This is often a criticism you’ll find from SEO professionals when it comes to moving your sites to a fully managed host and content management solution like Wix. In the past, placing the appropriate 301 redirects on the pages you currently have ranking would result in those pages still being deindexed – essentially making you start over from scratch in the SERPs. Wix’s Advanced SEO Editor allows you to customize lists of URLs to be 301’d in no time.
Page load times
This is a huge concern for webmasters and search engines alike. Not to mention the visitors to your site! Especially with the mobile landscape growing bigger by the day. From flawless optimized code, to lightning fast hosting servers, to all the many options in the Advanced SEO Editor; Wix users never have to worry about a slow-loading site.
Other SEO factors that Wix helps you get done and continually refine include:
- Setting up appropriate meta tags for each page.
- Labeling images with the proper alt and title tags.
- Adding header tags (H1, H2, H3 and so forth).
- Google Analytics integration with your site.
- Verifying your site with search engines and social profiles.
- Linking social profiles and YouTube channels to your Wix domain.
- Managing nearly every SEO aspect of your blog from an easy-to-use interface.
If you’d like to learn more about Wix SEO, click the link for more info.
Everything is laid out and put right in front of you so you don’t have to go searching all over the web for complicated how-tos, then digging into complicated code and using site editors with mountains of complicated code most people could never possibly understand and absorb.
You can’t do it all – and you shouldn’t have to!
Some people will tell you that you can learn it and do it all yourself. Most of those same people, if you were to look at their site, social and overall SERP rankings, are missing many critical pieces of the search engine pie.
It literally takes an entire team to properly optimize a site and keep it that way. That’s why smart blog owners, who don’t want to spend 4+ years at CalTech or MIT, will choose a managed solution like Wix for their SEO needs.
Focus on what matters: ie., Content is King! Let the experts walk you through all the other stuff.