Logo Design: What Does Your Logo Really Need? (Infographic)

Let’s face it, trying to make a company logo can be a challenge. You’ve got dozens of design options, and you may not know which ones will attract your target audience. Not to worry—deciding what your logo really needs is easier than you think.

Logo designer

Every good logo design has two parts: abstract and concrete. Here’s how they work:

Abstract elements

Abstract elements cover the concept of your logo. If you want your logo to be “young and fun,” using those terms doesn’t actually make your logo young and fun. It just helps you set goals for the design. These brands emphasize abstract elements:

  • Timelessness: Coca-Cola’s script logo is more than 100 years old.
  • Simplicity: the Nike Swoosh is one of the world’s simplest designs—and one of the most popular.
  • Uniqueness: Apple is the only tech brand in the world to successfully use fruit as its logo.

Concrete elements

Concrete elements are the design options you use to create abstract elements. They include symbols, shapes, fonts, colors, negative space, and white space. Here’s how some brands use concrete elements to reinforce their identity:

  • Colors: Burger King’s yellow and red logo is designed to look like a hamburger.
  • Shape: Addidas’ three slanted lines form a triangle, symbolizing action.
  • Font: Disney’s display font creates a magical sense of whimsy and adventure.

To sum it all up, here’s the logo design ‘recipe’:

    Putting it all together

    Now that you know the two key parts to logo design, you’re ready to put it all together and create an amazing symbol for your company. Want some extra guidance? Company Folders, the creator of these tips, has a highly skilled logo design services team who can help you create your logo.