Amazon is the most extensive e-commerce platform where you can list and sell your products to a worldwide audience. If you are not familiar with using Amazon, you can solicit the services of Amazon marketing agencies to assist you. The following is information on what an agency can do to help you succeed.
Services Offered by an Amazon Marketing Agency
First off, an Amazon marketing agency can give your products maximum exposure, helping your items appear at the top of the search results. It is the job of the agency to comprehend essential ranking factors when listing your items. After all, Amazon is a search engine on its own.
An Amazon marketing agency also understands the importance of reviews and how to utilize them effectively. They will know the importance of securing verified reviews which will not only impress possible buyers but also are a plus for Amazon’s search algorithm. Positive reviews can help bump up your search rankings.
Another issue which Amazon marketing agencies understand is how to play by the rules, so you do not end up getting your seller account suspended. For example, Amazon prohibits you from offering something in exchange for leaving a positive review.
Your agency will know the ins and outs of how to navigate Amazon’s terms and conditions, which can be complicated at times. This is important for putting your mind at ease.
There is a marked distinction between being a 1P (first-party) seller and a 3P (third-party) seller on Amazon. A first-party seller sells to Amazon retail as a wholesaler, and Amazon then sells your product to its customers. A third-party seller utilizes Amazon to sell directly to consumers.
There is a Vendor Central interface for 1P sellers, and a Seller Central interface for the 3P seller. An Amazon marketing agency will know this distinction and utilize it to your benefit.
As a third-party seller, Amazon offers a program known as Enhanced Brand Content (EBC). An Amazon marketing agency can advise you if you qualify for this program and provide directions on increasing your conversions.
Product descriptions are critical to Amazon listing since they offer an opportunity to market and sell your item. By helping you create the proper product description, an Amazon marketing agency can effectively market the benefits of your product which will better appeal to buyers.
Amazon offers a wealth of SEO tools such as Sellics, Scientific Seller, MerchantWords, AmzTracker and SellerMetrics to assist in product marketing. Some of these tools can be quite technical and difficult for novices to use. An Amazon marketing agency has expertise in utilizing these tools and will help you get the most out of them.
An Amazon marketing agency is also familiar with Amazon’s pay-per-click (PPC) program which is known as Amazon Sponsored Products. This program permits advertising of your products which will have them appear high up in the search results. An agency can offer you pertinent information about whether or not this program is suitable for your business.
When selling on Amazon, you have the option of joining the Fulfillment by Amazon (FBA) program. An effective Amazon Marketing agency will provide you information about the program to help you decide if FBA is best for you.
Selling on Amazon can be somewhat of a daunting experience, which can have many pitfalls if not done correctly. If you are looking to smoothly navigate these rough waters and get the most benefit from this vast and powerful e-com platform, you should strongly consider using the services of an Amazon marketing agency.