As a marketing company, being at the top of every trend is a must to being successful. Not only will this be how you get your competitive advantage, but additionally stay ahead of everyone else, having a specialty others can’t keep up with. However, if you’ve been considering picking up new avenues for your business to go down, then there are a few key aspects you should know to maximize your efforts; which is why I’ve compiled a few helpful tips.
Check them out below:
Focus Sales On New Innovations
If you’re going to be acquiring new business, then one of the best places to look is current innovations. Not only will this help you stay ahead of the curve, but potentially get into being the agency of record for some pretty great companies. And if you’ve been considering this strategy but don’t know where to start, then blockchain firms might be a good place to start.
According to CoinTelegraph, $4 billion was invested in ICOs in 2017, which off the bat shows how staggering of a demographic this is. Additionally, some companies are really looking to change the world on the innovations they’re trying to bring out. For example, the Fr8 Network is looking to introduce a freight coin, which will be used in a decentralized network for the shipping industry as an intermediary between those who want things shipped and those who can fulfill those deliveries. And as an industry that almost all of use daily, freight is one of many solid bets to consider in crypto.
As your marketing company looks for partners, look for those who you might be onto something that could change the world one day. While that might sound silly, it’s also going to have you work with companies that you’re excited about being a part of. And as it goes with any startup, this is absolutely crucial to keep on with.
Look Into Automated Solutions
Another thing your marketing company should look into is automated solutions, which can be a concrete addition to the tools in your arsenal. According to Entrepreneur, companies lose 20 to 30 percent on inefficient systems, which could cost them quite a bit. And as every marketing company is going to have to go through the process of hiring freelancers and whatnot, it goes without saying that automating those systems could add a huge level of convenience.
Start looking through which automated contracting components you could offer; for example, on MarketWired, Aaron Kelly offers insights into the ability to automatically execute a contract. Not only is this helpful for your company in regards to paying out employees right away, but they’ll additionally receive the comfort in knowing they’ll get what they asked for. All-in-all, if you’re looking for an efficient system to manage your freelancers, then this is a fine one to consider.
Stay Up On Social
Perhaps a mainstay for any digital marketing campaign, social media is a must to include with your mix. After all, these are massive audiences to take on for engagement; as noted by Hootsuite, with 2.07 billion people currently on Facebook, there are a tremendous amount of people you could tackle on social media. However, knowing how to target the right ones are crucial, as well as your plan of attack on how to go after them.
Start looking at where the general audience of clients you’re trying to pick up on are engaging with one another, as well as what’s being talked about. Additionally, try to make yourself somewhat more of the moderator for the discussion, giving yourself a sense of authority over others. A good point of note is creating a schedule and sticking to it for your engagement. And finally, don’t forget to engage on social because it’s something you’re passionate about doing, moving forward to push the conversation.
Don’t Forget About SEO
Finally, as perhaps one of the biggest digital marketing tools out there, SEO is something you need to capitalize on early and often. According to Junto Digital, 93 percent of online experiences begin with search, which can be a great place for your marketing company to capitalize. No matter if it’s local or regional try and find the keywords that can help your business thrive. Because as SEO is something that can help you garner more leads sooner rather than later, it goes without saying that this is a practice that could get you more sales ASAP.
What are some practices you’re looking to use to help push your marketing company further? Comment with your answers below!