When looking for ways to market their products or services, businesses typically turn to more traditional methods such print and radio advertisements, or the rapidly growing world of SEO and digital marketing. Even though these traditional advertising methods have their strengths and advantages, they might not always be what your company needs in order to succeed.

Other more unorthodox methods of advertising and promotion may be required in order for your business to truly prosper. One such example is attending a trade show to promote your business. However, what can attending a trade show do for your business? What are the strengths and advantages of attending a trade show?

Trade show visitor asking questions

Here are five reasons your business should consider attending a trade show.

Face-to-Face Sales

One of the best things about trade shows is they allow you to give up-close and personalized pitches to consumers. This can be a huge boon to sales, as it allows your representatives to answer any questions or concerns consumers may have. In addition, demonstrations can be given to show off the potential uses and features of your product or service.

If done correctly, consumers should leave your trade show booth thoroughly convinced and with all questions answered.

Industry And Media Coverage

With trade shows come increased media coverage for your business. Trade shows typically focus on one industry, which provides your business with a great opportunity to impress the media that is typically associated with your industry.

The media coverage generated from a trade show can be a great way to reach consumers who are familiar with your industry, but may not be aware of your individual business and what it has to offer. This allows you to generate an increased amount of hype and buzz around your business and its products and eventually increase consumer interest and sales.

Exposure To Competition

Trade shows typically have many businesses that are in the same industry set up in a very close space. While the competition may be scary at first, it actually can benefit you in the long run.

Being this close to your competition allows you to see what they are offering in terms of products and services. You can see what makes their businesses successful, and then try to incorporate those successful business strategies into your own business model. In addition, you can see where your competitors fall short, allowing you to avoid making the same mistakes that they did.

Trade show floor
photo credit: NECA / Flickr

Opportunity To Introduce and Test New Products

Attending a trade show gives your business a great opportunity to introduce new products to consumers. As discussed earlier, trade shows typically have a lot of media that are associated with your industry, meaning any product you introduce will likely make waves in your industry’s media.

In addition, you can even allow trade show attendees to try your new product and test it out. Not only is this a unique experience that will draw guests to your display, but it also allows you to receive feedback and make changes before your new product hits the open market.

Ability To Create Memorable Experiences

Being at a trade show allows you to create lifelong customers through memorable experiences. If your booth is well-made and done correctly, then it just may blow attendees away and create some new loyal customers for your business.

If you’re struggling with the brainstorming or creation process of your trade show display, then perhaps you should consider turning to one of the various trade show companies for help. For a price, these companies can help you with everything from the concept design of your booth to the physical construction.

Getting your trade show experience done right could mean the difference between a successful trade show where you gain new customers and wasting your business’s time and money.