Conference presentations provide opportunities for a company to build networks, gain new clients or find potential partners. In addition, you can use presentations during your conference to get input from your guests or employees. However, there is nothing as boring as sitting through a long, dry, presentation. It is so distressing to sit and listen to dry content for a day or even days.

Having a good conference presentation means engaging the attendees. By setting the right mood of the conference and interacting well with your guests, you’re able to create a wonderful experience. In addition, you will be able to pass the intended message.

Businesswoman giving conference presentation
photo credit: EU PVSEC / Flickr

However, creating a memorable presentation, especially one that is entertaining and educative is not an easy task. You have to balance all the areas for you to succeed. Whether you’re experienced or not, creating an engaging conference presentation is always a challenge. Nevertheless, there are some strategies you can use to ensure your presentations are engaging and appealing as possible.

A Guide To Creating Memorable Conference Presentations

1. Set a perfect conference mood

If you want to make your conference presentations interactive and appealing, the first step is to create a perfect conference mood. The atmosphere should be attractive to everyone. From the lighting to the music, everything needs to be appealing to the attendees. In addition, make sure you use the right colours and textures to help the guests concentrate during presentations.

Make the atmosphere of the conference room warm, tender and very friendly. Also, make sure the place is not too bright or too dark for your guests. Your lighting, presentation, and music should complement your company brand and the theme.

2. Your presentations should create visual awareness

If you want to present your information more effectively without mind-numbing your spectators, you need to use images and pictures. This is because a human brain relies more on visual motivation to remain alert. Therefore, have pictures and videos to make your presentations engaging, involving and attractive. The images should be big enough even for people at the far end.

Also, when designing your presentations images and videos, ensure they are clear, so that guests can interact well and can pass information fast.

3. Ask for interactions

Another way to create memorable conference presentations is to allow your guests to ask questions. This will ensure they pay attention and come up with questions they might want to be answered. If the venue is big, you can take the idea to another level by inviting the attendees to tweet, blog or share their opinions on social media. In addition, keep asking for interruptions to make sure everyone is paying attention.

Businesswoman giving presentation

4. Keep everything simple and to the point

If you want people to follow your presentations, you need to keep things simple and to the point. Don’t have a long speech of a presentation. In addition, you need to feature plenty of humour. It does not matter the subject, having humour and beautiful presentation can get your attendees excited about your demonstration.

However, you must follow a certain structure to ensure you do not stray from your topic. So, when moving from one point to another, ensure you do it in a logical manner.

5. Get everyone active

Even though conference presentations do not relate to physical activity, there are several simple movements that can keep everyone moving. For example, you can ask people to stand or sit, dance a little, engage their neighbours, or show of hands. Also, you can divide them into small groups to ensure everyone is involved.

Along with this, you should also move around and use your hands to explain your presentations. But it is important to make slower and calculated movements. This will ensure you remain to the point and deliver your message to everyone.

Keynote speaker speaking on stage

Final word

Keeping attendees engaged throughout the presentation is very important. However, it is a challenging task that needs a lot of preparation. By following the above tips you can manage to create a memorable conference presentation. You can also engage experts who specialize in designing conference presentations and corporate events.

Professional presentation designers have experience and can use the best technology, colours, and lighting for your corporate presentation.