How To Spot A Good SEO Agency

Are you searching for a reliable SEO agency for your business? Running an online business is only possible when you have relevant support from a good agency of your choice. In the modern digital era, the importance of SEO (Search Engine Optimization) cannot be undermined.

Given its unmatched importance to help your site reach the top Google rankings, it is important to choose a reliable, professional agency for your business.

SEO specialist working on a project

When you go for searching the right SEO agency for your business, you will be spoilt with choices. There is a myriad of agencies out there that claim to provide the desired results for your online business. while you might be tempted to select a company offering the assurance of making you reach the top of Google, it is important to be wise and make an intelligent decision while choosing the same.

The choice of the SEO agency for your organization can either make or break your business.

Importance of an SEO Agency for Your Business

SEO –Search Engine Optimization, is referred to as the task of optimizing the content present on your site. The optimization of the content enables your site to rank higher in the SERPs (Search Engine Result Pages) for the given set of keywords or topics. The leading search engines including Google keep updating the algorithms to allow the sites with a good-quality content rank higher and be available to the end users.

While SEO is vital for every online business out there, it is quite challenging for the business owners to carry out the same by themselves. At such instances, the agencies out there play a vital role. When you hire services from a trusted agency, you can be convinced of improved site rankings on the leading SERPs. Moreover, it also helps you in saving time as well as efforts significantly that can be otherwise put to some other use including focusing on another core area of the business.

Questions to Ask Before Hiring an Agency

It can be a challenging task to come across the right SEO agency for your business. When you wish to ensure the best results for your online business, you can ask some important questions that will help you in determining whether or not the given agency is the right fit for your business requirements. Here are some for your aid:

What Experience does your Agency Have?

When it comes to hiring the best SEO agency for your business, the experience of the agency is a vital concern. Try to make sure that the agency has helped businesses that are similar to your business. Moreover, you can also make sure that their clients are loyal to the agency for long due to the overall professionalism and excellence of SEO services being delivered. Any agency that has delivered remarkable results in the past would love to boast its achievements.

Affordable SEO specialist

How Much in-House Work will be Done?

Most of the SEO agencies tend to outsource a majority or all of the SEO-related work. The more work the agency will outsource, the less control it will have on the same. Moreover, the agency will also hold itself less accountable for the results that they would deliver. Therefore, it is important to ensure that most of the work by the agency is carried out in the in-house environment.

How to Find the Best SEO Company for Your Needs

Whether you are looking for the best local SEO company or a high-end enterprise-based SEO solution, selecting the right agency is of utmost importance. A good idea would be to look for one in your city, e.g if you are based in London then a simple search for “seo services london” would return you lots of potential good companies. I’ve just done a search for London and found this site SEO Agency London – UK SEO Services Company | ClickSlice who look good based on their reviews.

As the SEO partnership with your agency might turn out long-term, it is important to know who you are selecting and why. Not all the agencies or content marketing companies out there tend to offer their respective promises of improved rankings, increased traffic, and more leads. You can look forward to avoiding the companies that claim to be offering the following:

  • Doubled traffic
  • Overnight rankings
  • N amount of backlinks
  • Instant Leads
  • Any type of ROI projections
  • Search engine submissions

SEO noob guy

Signs of Black Hat SEO

Black Hat SEO is regarded as the SEO practice that tries to hack the entire search engine ranking system for your business. Google is known to punish the portals or sites that make use of the black hat SEO techniques. The damage done to your brand image after the same would take several years to get resolved. Therefore, it is recommended to stay away from such techniques offered by some shady agencies out there.

If the SEO specialist is making any guarantee or promise of the N number or amount of results or time, it is suggested to stay away from the same. Some of the common signs that you should look out for towards staying away from the black hat strategies are:

  • Using scraped or duplicate content
  • Buying a myriad of links from unauthorized, crappy websites
  • Using some computer-based program for generating thousands of pages –piles of garbage
  • Submission of the fake press releases for getting access to spam links

What are the SEO Gains You Should Look Out for?

When you are hiring SEO services from a reliable, professional agency, there are certain SEO gains that you should look out for. Some are:

  • Increased traffic from Google and other relevant search engines
  • Improved direct traffic from social media platforms and other sites
  • Aid in establishing a reputed brand name online
  • Promotion of the personal or business brand
  • Making the website more user-friendly

Business owner strategizing for SEO


The key to coming across the right agency for your online business is quite simple –do lots of research! Make sure that they have relevant experience in handling SEO projects of multiple complexities.

Try to stay away from the agencies making superior or unimaginable claims of results for your company. While the road to achieving ultimate SEO success might be a long one, stay consistent and choose the right SEO agency!