Vinyl Banners: Their Relevance As An Advertising Tool

Vinyl Banners: Their Relevance As An Advertising Tool

There are many ways to spread the message about your business. In recent times, marketers and business owners are continuously seeing the need to try other methods that are considered worthwhile. These means are in a way that they are attractive and eye-catching. Hence, the need to try vinyl banners, through which you can advertise your business in an original yet varied manner.

Vinyl banner on store windows
photo credit: Mark Krenn / Flickr

Vinyl banners are the practical way of advertising owing to their versatility and ability to be used for a broad scope of applications. Cheap banners made from vinyl are meant to impact the audience, especially when rightly positioned and designed with incredible artwork elements.

Vinyl banners can be placed anywhere and everywhere, and because of the constantly changing face to meet the increasing demands for quality banner, they are considered an innovative way to meet businesses’ requirements.

Why vinyl banners

There are indeed many banner choices available on the market place as of today. Meanwhile, vinyl is often preferred because of its durability, suitability for one- or double-sided signage, and cost-effectiveness. In other words, they can be customized to your needs as the user.

Vinyl banners are made from vinyl and polyester mesh, with their strength due to the mesh. Vinyl banners are useful for exciting and elevating your business/event brand.

There are many types of vinyls for banners, but here are three of the most popular:

What are vinyl banners used for?

Trade Show

Everybody wants their stalls to stand out, and a way to do that, particularly seeing that there are hundreds of similar booths at trade shows, is to move a step above small branding and leaflet- by embracing vinyl banners. You need a big eye-catching and informative banner for this. After all, you may not get enough engagement if the services you provide are not clear enough.

A vinyl banner that combines imagery and colors appropriately and with a brief description of what you do is essential.


One way to let everyone know what your event is about is to print it on a durable banner like vinyl. Irrespective of the purpose, having an event that does not have a clear message is pointless. It is best to have your message clear and in everybody’s eyes during the event with a big banner.

The positioning also matters a lot such that everyone sees the banner immediately as soon as they enter. Therefore it must carry your company name and a message that states what you do as soon as they enter.

Street Stunts

You can draw some attention to your business and self with a planned street stunt. When you choose a busy high street that gathers crowds, that is fine. But all the attention is not necessary if you don’t utilize them.

Now, instead of shouting your company name at the end of the stunt, wouldn’t you rather invest in a vinyl banner?

Roll-up banners
photo credit: Pinterest

Vinyl banners vs. others

When compared against other types of banners, vinyl banners add a great feel to any office or event, and they are considered or preferred for business promotion because they are sustainable, durable, and highly cost-effective. As such, they can be used for different occasions and events, whether for birthday celebrations or to advertise your business.

In essence, cheap banners are meant to solve any signage needs that customers might have. With a touch and guarantee of durability and suitability for any weather condition, affordable banners made from top-quality vinyl are the perfect choice for both indoor and outdoor applications.


Vinyl banners come in many sizes and styles and used for various purposes. Although considered as a ‘classic’ form of advertising, it’s still useful in specific situations, such as trade shows.

If you’re considering vinyl banners, you should consider the materials, placement, as well as the design. You need to do those right if you want your banners to contribute to your event.

Ivan Widjaya

Ivan Widjaya is the Owner/Editor of, as well as several other blogs. He is a business blogger, web publisher and content marketer for SMEs.