Noobpreneur Business Blog
  • About
    • Authors
  • Latest Articles
  • Ideas
  • Tools
  • Advertise
    • Article Publishing
  • Contact
Noobpreneur Business Blog
Menu logo
  • Opportunities

    Opportunities

    See All
    RWA tokenization

    RWA: Tokenizing the Real World is Lucrative

    Real estate business as side hustle

    Real Estate as a Side Hustle: Opportunities for New Entrepreneurs

    Side hustler

    Side Hustlers’ Guide to Recession: 10 Tips to Thrive in 2025 and Beyond

    • Ideas
    • Investing
  • Marketing

    Marketing

    See All
    Luxury brand

    Why Luxury Brands Are Winning With Slower, Smarter Marketing

    Marketing team reviewing budget

    Why 90% of Your Digital Marketing Budget Is Wasted – And How to Fix It

    SaaS product promotion

    The Lean Founder’s Guide to Promoting SaaS Products on a Budget

    • Blogging
    • Branding
    • Social Media
  • Management

    Management

    See All
    Accountants

    Reasons to Get an Accountant for your Financial Endeavours

    Human - AI integration

    AI Change Management: Preparing Your Workforce

    Small business owners discussing matters

    How Small Businesses Can Navigate the Uncertain Geopolitical Situations

    • Finance
    • Legal
    • Negotiation
    • Personal Finance
    • Personal Development
    • Productivity
    • Taxes
    • Travel
  • Technology

    Technology

    See All
    Korean beauty

    The Rise of AI Work Automation in Korea’s Beauty Industry

    Human - AI integration

    AI Change Management: Preparing Your Workforce

    Forex trading

    Accessing Professional Trading Infrastructure: A Guide to Broker-Sponsored VPS Programs

    • Tools
  • Miscellaneous

    Miscellaneous

    See All
    Formal table setting

    Different Styles of Restaurants Table Setting

    Korean beauty

    The Rise of AI Work Automation in Korea’s Beauty Industry

    Anonymous online chat

    Finding Comfort in Shadows: The Power of Anonymous Online Chats for Mental Wellness

    • Q&A
    • Reviews
    • Resources
    • Tips
Home
Branding

The Concept And Strategy Of A Professional Logo

Newsroom·December 21, 2019
Branding

A logo helps to identify a business to customers. It conveys to clients the professionalism and image of the business. It is important to have a consistent and attractive logo for the business to make the products or services purchases. Logos ought to be attractive, clearly visible and unique to stand out among other businesses.

Fiverr website
photo credit: Rashedul Hoque / Flickr

Table of Contents

Toggle
  • Websites and blogs
  • Business cards
  • Signs and banners
  • Forms and Invoices
  • Business vehicles
  • Email Signature
  • PayPal
  • Gravatar
  • Office Decor
  • Favicon
  • Social Media
  • Packaging and Products
  • Takeaway

Websites and blogs

The Internet is the maximum obvious vicinity to exhibit an excellent company brand identity. A well-optimized web page can entice traffic who wouldn’t otherwise find your merchandise. Your company logos are placed alongside major elements of your website, including the tagline and bio.

Business cards

Don’t underestimate the impact of an awesome old school business cards. Many people still consider the power of business cards. With business cards, you can always slip them into any communications with your customers. When compared to other advertising materials, business playing cards are much less probable to get thrown out.

Signs and banners

Colours and pictures play a huge component in logo image, and give ‘cues’ to clients on what you company is all about. For example, can you picture McDonald’s golden ‘M’ arches into view as you drive through a street? Many stores hold huge signs to capture attention as customers walk in.

Forms and Invoices

Your forms and invoices can also be great branding tools. A wonderful logo and brand image go a long way in enhancing your company’s credibility. Most buyers see branded business stationaries as an indicator of professionalism.

KFC truck
photo credit: CarnagerSDV / Flickr

Business vehicles

There’s a reason most people can’t forget about shiny red KFC vehicles. Branded vehicles show visible branding cues: shade, pictures, and movement. A vehicle sporting an outsized brand is a moving billboard inviting people to learn more about your business.

Email Signature

If you are in touch frequently with your readers or clients, then you may not omit the possibility of including your logo in signatures. You can do this by means of inserting it into the bottom of every email and even add your social media info beneath it. Don’t forget to well-design your email newsletters, too!

PayPal

Are you using third party software to streamline your operations? Do you use Paypal for managing payments? Did you realize that you can upload your own brand to PayPal? It’s as simple as going on your profile and choose the images from the list.

Gravatar

Comment on different blogs and display your branding by including your logo in your Gravatar account. While personal photos are preferable, but your company logos work, too!

Black office interior design
photo credit: Coordination Asia Ltd. / Pinterest

Office Decor

Design your workplace by incorporating your logo design to your decor. You can try this by using an artwork print and framing it or even placing a prominent sign to your office wall.

Favicon

Have you observed the small icon that looks interesting next to your URL? That’s the favicon.  If your brand has illustrations or maybe icons, the dimensions are probably too small and the info will no longer display correctly.  If that’s the case, then you may want to design a different version that depicts your brand well in such a small space.

Social Media

You can add your logo to your covers on Facebook, Instagram, and Twitter, or as a watermark and embed it to your Pinterest pics. If you’ve got a YouTube channel, use the banner area to showcase your brand. And don’t neglect your LinkedIn profile, too!  The bottom line, add your brand and logo on all social media platforms you are on.

Branding consistency

Packaging and Products

Product trademarks give you an excuse to reinforce your branding in order to attract more clients and improve your product sales.

According to enKo (a company that sells discounted Zebra, Dymo, & Avery compatible labels), It is estimated that 70% of consumers rate their product impressions based on product packaging. In the 2017 sales survey, businesses register a 30% increase in sales when they improve their packaging.

Takeaway

When it comes to branding, the possibilities are limitless.  Identify things that get your target market attention, and be sure your brand logos are displayed in those.

company logo

Previous ArticleHow HR Can Support Company Growth
Next Article4 Tips That Can Help Your Small Business Stay Cash Flow Positive
Newsroom

Noobpreneur.com Newsroom features the latest business news and insights that matter to business owners and entrepreneurs.

Related Posts

Logos Gone Bad – Big Brand Logos with Hidden Meanings

Branding

The Difference between Creating a Logo and a Brand

Branding

How to Decide When it is Time to Trademark Your Logo

Legal

Recent Posts

Luxury brand

Why Luxury Brands Are Winning With Slower, Smarter Marketing

Formal table setting

Different Styles of Restaurants Table Setting

Accountants

Reasons to Get an Accountant for your Financial Endeavours

Korean beauty

The Rise of AI Work Automation in Korea’s Beauty Industry

Truck parts

Buying Truck Parts Online? 5 Red Flags to Watch Out For

Featured

Registered Agent Service

Categories

  • Blogging
  • Branding
  • Finance
  • Ideas
  • Info Tech
  • Investing
  • Legal
  • Management
  • Marketing
  • Negotiation
  • News
  • Opportunities
  • Personal Development
  • Personal Finance
  • Productivity
  • Q&A
  • Resources
  • Reviews
  • Social Media
  • Taxes
  • Tips
  • Tools
  • Travel

Join Newsletter


Get members-only entrepreneurial tips and insights, as well as the recap from Noobpreneur.com – delivered monthly.



About

Noobpreneur™ is an authoritative online magazine that covers a wide array of topics related to business and entrepreneurship.

Let's Connect

DMCA.com Protection Status

DMCA Compliant ✔

Search Site

 logo
  • Privacy Policy
  • ToS
© Copyright 2008-2025 Noobpreneur™. All rights reserved.
Noobpreneur Business Blog
  • About
    • Who are we?
    • Authors
  • Latest Articles
  • Explore Topics
    • Opportunities
      • Ideas
      • Investing
      • Business Opportunities
    • Marketing
      • Business Blogging
      • Business Branding
      • General Marketing
      • Social Media
    • Management
      • Finance
      • Business Management
      • Legal
      • Negotiation
      • Personal Finance
      • Personal Development
      • Productivity
      • Taxes
      • Travel
    • Technology
      • Info Tech
      • Tools
    • Miscellaneous
      • News
      • Reviews
      • Q&A
      • Resources
      • Tips
  • Ideas
  • Tools
  • Advertise
    • Article Publishing
  • Contact
Type to search or hit ESC to close
See all results
Lost your password?

Forgotten Password

Cancel