Author: Ed Castro

Internet marketing has been a passion of mine since I began working towards my B.A. in Marketing at CSUF. My clients have had different objectives ranging from B2B lead generation, B2C lead generation, eCommerce and brand awareness to under performing SEM accounts, data analysis and marketing strategy issues. During my time as a consultant I have come across a wide range of issues plaguing companies and the SEM industry alike such as market budget issues, platform limitations, SEM platform policy problems and more. As a result, I have decided to jot down my thoughts in opinion articles that give my perspective on the state of the industry. Website: