4 Uncommon Ways of Getting Exposure
A lot of companies strive to figure out ways to get noticed, especially cheap ways to get exposure, and there isn’t always an easy answer because sometimes you get lucky… Read more »
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Silver Bullet Marketing
By Gil Effron
Growing up in marketing, advertising, and direct mail, too often I saw business owners load their guns with a single, magical marketing bullet — a silver bullet… Read more »
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4 Creative Email Marketing Ideas
You can’t just announce the same things over and over again to your community, which will get bored of the tired old things you have to say. To spice up… Read more »
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4 Ways to Ruin an Email Marketing Campaign
Email marketing is one of the more important things a business can do to improve its marketing efforts since you are retargeting a list of interested subscribers who want to… Read more »
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Five Tips for Marketing Your Startup Business on a Shoestring
There are a myriad of different ways to market your business these days because there are so many different ways to reach people. With the fragmentation in media channels it… Read more »
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How to Create Visibility for Your Social Enterprise
If you are a social entrepreneur or aspiring to be one then creating visibility for your venture is an issue you will have to deal with at some point. Standing… Read more »
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7 Major Mistakes with your Conversion Funnel
Something far more important than pumping a ton of traffic to your site is having an optimized conversion funnel, which can easily double your sales without doubling your traffic, and… Read more »
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Channels for Marketing Distribution at Low Cost
For small businesses, every decision is based on how each valuable, and of course limited, dollar will be spent. Marketing is an especially important area where many dollars from a… Read more »
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The Advantages and Disadvantages of the 5 Most Effective Online Promotional Mediums
The marketing mediums available online are abundant and it seems new online traffic highways are opening up on a daily basis. These trends look certain to continue as more people… Read more »
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It’s not Who You Know – It’s Who Knows You
Our business world revolves around the type and number of business contacts and relationships we have nurtured. Quality business relationships play a large part in a successful business. I am… Read more »
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