Tag "direct mail"


Warning: Don’t Underestimate Direct Mail Lead Generation

The rise of digital marketing has brought sweeping changes to the B2B lead generation game. Every year, companies pour billions of dollars into digital marketing campaigns, from whitepapers and ebooks… Read more »

Review: Taradel’s New, Highly-Targeted Direct Mail Solution

The best way to build targeted mailing lists and launch direct mail campaigns Direct mail is not dead. As reported by Kissmetrics in a recent blog post, there is resurgence… Read more »

5 Smart Direct Marketing Ideas for your Next Campaign

Direct marketing is not easy; people have developed a good ‘self-defense mechanism’ to thwart direct marketing materials that companies throw at them. You need to be ultra-creative in getting your… Read more »

How to Kick Start Your Christmas Direct Mail Campaign Today

Christmas represents what is possibly the best time of year for direct mail marketing, but it doesn’t leave much room for error. A sluggish start or some wrong choices at… Read more »

5 Ways to Get Your Direct Mail Opened

Despite the growing influence of the Internet and email, there is still an important role for direct mail marketing campaigns in modern business. However, a lot of direct mail looks… Read more »

Direct Mail Marketing|Inside the Numbers

In a world of increasing online commerce and social networking, is there still a place for old school direct mailing campaigns?   The short answer is that it depends. There is… Read more »

How to Save on Postage Meters

Companies sending direct mail pieces between July 1st and September 30th of 2009 are eligible for huge discounts. Set by the U.S. Postal Service, if you own a company that… Read more »