Tag "Direct Marketing"


5 Smart Direct Marketing Ideas for your Next Campaign

Direct marketing is not easy; people have developed a good ‘self-defense mechanism’ to thwart direct marketing materials that companies throw at them. You need to be ultra-creative in getting your… Read more »

5 Ways to Get Your Direct Mail Opened

Despite the growing influence of the Internet and email, there is still an important role for direct mail marketing campaigns in modern business. However, a lot of direct mail looks… Read more »

Dork Your Brand

What you should NOT do in business brandingYou’ve got your cool little business, you’ve had some degree of success and you’ve done it all on your own. The only bar… Read more »

Developing Profitable Product Concepts

Toyota Corolla wire-frameThis is a guest article by John Schulte, the President of the National Mail Order Association. It’s very hard to describe how to develop the merchandising ability of… Read more »

Direct Mail Marketing|Inside the Numbers

Email, Snail mail or both? In a world of increasing online commerce and social networking, is there still a place for old school direct mailing campaigns?   The short answer is… Read more »