How to Take Your Brand Seriously
How customers look at your brand sets the wheels in motion whether they will purchase from you or not. What are they thinking? Are they getting what you stand for?… Read more »
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How Turning Your Brand Around Can Be Like A New Pair Of Shoes
Are you in this precarious position? Sales are flat. You’ve downsized as much as the business can stand. You’ve streamlined your processes to be more productive. You and the staff… Read more »
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A Contradiction is a Terrible Brand
It continually comes to my attention that a good deal of businesses don’t do as they preach. As a brand (which to my reasoning is your reputation), you have a… Read more »
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Dork Your Brand
You’ve got your cool little business, you’ve had some degree of success and you’ve done it all on your own. The only bar you’re interested in raising is the pub… Read more »
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10 Things I Hate About Branding
ONE:
Frankly it takes a lot of work to stay on top of my brand. If only I could just push a button like the Staples “Easy Button” ( which… Read more »
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15 things the competition DOESN’T want you to screw with!
The big question you must asking yourself is: Why should I give a damn about my corporate brand? I hope this short article can help identify some brand issues and… Read more »
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How To Re-Boot Your Brand or How To Recognize A Stressed Brand
All brands get tired. After years of carrying out business, a brand grows and shrinks with time. Business life has a way of delivering body blows to a brand. Sometimes… Read more »
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The Difference between Creating a Logo and a Brand
Some would believe that the logo is the brand, hence there is no difference. But the fact of the matter is the logo is merely the face of the brand… Read more »
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