For more than 25 years, Ed Roach has worked with hundreds of successful small businesses by helping them develop unique brand positioning strategies that differentiates them from their competition. Contact Ed if you are looking for practical advice on bringing your corporate brand into focus at: 519-324-9536 or visit Ed's website - www.thebrandingexperts.ca - and blog - www.thebrandcorral.com. You can also reach him on social media sites: TWITTER: Ed Roach - LINKEDIN: ED ROACH - FACEBOOK: Ed Roach, The Branding Experts
How customers look at your brand sets the wheels in motion whether they will purchase from you or not. What are they thinking? Are they getting what you stand for?… Read more »
Are you in this precarious position? Sales are flat. You’ve downsized as much as the business can stand. You’ve streamlined your processes to be more productive. You and the staff… Read more »
It continually comes to my attention that a good deal of businesses don’t do as they preach. As a brand (which to my reasoning is your reputation), you have a… Read more »
You’ve got your cool little business, you’ve had some degree of success and you’ve done it all on your own. The only bar you’re interested in raising is the pub… Read more »
The big question you must asking yourself is: Why should I give a damn about my corporate brand? I hope this short article can help identify some brand issues and… Read more »
All brands get tired. After years of carrying out business, a brand grows and shrinks with time. Business life has a way of delivering body blows to a brand. Sometimes… Read more »
Some would believe that the logo is the brand, hence there is no difference. But the fact of the matter is the logo is merely the face of the brand… Read more »