Dork Your Brand
You’ve got your cool little business, you’ve had some degree of success and you’ve done it all on your own. The only bar you’re interested in raising is the pub… Read more »
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10 Things I Hate About Branding
ONE:
Frankly it takes a lot of work to stay on top of my brand. If only I could just push a button like the Staples “Easy Button” ( which… Read more »
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15 things the competition DOESN’T want you to screw with!
The big question you must asking yourself is: Why should I give a damn about my corporate brand? I hope this short article can help identify some brand issues and… Read more »
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How To Re-Boot Your Brand or How To Recognize A Stressed Brand
All brands get tired. After years of carrying out business, a brand grows and shrinks with time. Business life has a way of delivering body blows to a brand. Sometimes… Read more »
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The Difference between Creating a Logo and a Brand
Some would believe that the logo is the brand, hence there is no difference. But the fact of the matter is the logo is merely the face of the brand… Read more »
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Six Steps to Expert Positioning
Business is pretty competitive these days, whether you’re a professional speaker, a lawyer or a software company. What are you doing to get noticed by meeting planners, industry leaders and… Read more »
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How to Ask for a Raise: Five Important Steps
I’m strolling through the grocery store recently with my buddy Wayne. Wayne is looking distraught– dismal even. I ask Wayne what the problem is, with a worried look on my… Read more »
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How to Build Personal Brand – 3 Factors to Focus On
For a business that is just starting out an entrepreneur who is determined to build a personal brand could do more damage than good for the venture. Here are 3… Read more »
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When Your Product or Service is You
Doing business in today’s web based world is changing almost daily. You work on your website, get on Facebook, you try to learn all about social media to either try… Read more »
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Oakley Sunglasses: A Success Story and Personal Branding Tips
I’m sure you have seen this stylish-looking sunglasses somewhere – the ones with wearable technologies on them, such as cell phone capabilities and MP3 players. I almost sure you will… Read more »
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