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How to Flip Blogs, the Noobpreneur Way – Part 2

This is Part 2 of the How to Flip Blogs, the Noobpreneur Way series – I’ll talk about how to create or buy blogs to flip and about the most important thing in blog flipping. This is not the end, yet, so stay tuned for part 3 – the last one :)

Blog Craze

How to flip blogs

From what I wrote before, you might notice a pattern that suggest two ways to flip blogs – create new blogs to flip and buy-hold-sell blogs.

Create new blogs to flip

If you are adventurous, you can be a serial entrepreneur-like blog flipper – create a blog, fill it with content, sell it – and repeat it all over again, and again.

There are many ways to do this – write the content your own, outsource your content writing, or create an automatic blog that pull other blogs’ content. It’s your choice.

Buy and flip blogs

You can actually buy existing blogs from online marketplaces, such as Sitepoint.com Marketplace, do the necessary improvements, and then flip them for profit.

This method, like real estate flipping, requires an eye for good stuff :)

But don’t worry – here’s the tip I have for you: hang in the marketplaces for a certain duration of time every day, and you ‘suddenly’ grasping the right pricing ideas. You can also see what’s hot, as well as what deals are legitimate and which deals are priced to sell by the owners.

All in all, you’ll learn through time – so, don’t push yourself to hard if you can’t quite grasping the concept – give yourself time to learn.

What is the most important thing in flipping blogs?

The most important thing in blog flipping is in identifying what topic or niche that is red hot today, and will stay hot for a long period of time.

To learn what’s hot, you can start by accessing Google Trends to learn the hottest topic lately. For a longer term trend, you can learn which keywords are searched by more people by using Google Adword keyword tool.

Thanks to Google, the tools above is all free to use!

After you identify the hotties, you may decide to create or look for blogs which topics are related to the trends.

One word of advice – don’t start or buy a blog that is red hot in short term. If you are investing while flipping, avoid topics with short ‘hot-ness’ life cycle, such as the US Election and Olympics. However, if you are up to the quick blog flipping, than those type of topics are excellent.

All is coming back to your vision – are you flipping blogs like trading stocks in the Wall Street, or are you flipping blogs with investment comes first in mind?

Stay tuned for part 3 (the last part):

I’m an awful techie! How can I flip blogs?

Ivan Widjaya
Hand-picking blogs
Image by Annie Mole.

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About the Author

Author profile pictureIvan Widjaya is the Owner/Editor of Noobpreneur.com. He is a web property investor, blogger and web property maker, and currently manages and writes for My Web Estate. He also runs a web design business, Chalcedony Design, specialising in Wordpress theme creation, and plenty other web business.

Visit Noobpreneur's profile and other posts.

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6 Responses to “How to Flip Blogs, the Noobpreneur Way – Part 2”

  • Aaron Lee says:

    I would personally just outsourcing someone to run well established blog rather than selling it. By selling/flipping it you are not only selling the current value of the blog, but also the potential value of the blog in the long run. If I can identify hot long-term topics and establish popular blogs, hiring people to maintain these blogs would be my way of automating my income source.

  • Noobpreneur says:

    Aaron,

    That’s pretty much the ideal of web property ownership.

    Just like in stock trading, there are investors who are day traders and there are others who are investing for the long term, such as Warren Buffet.

    IMO, blog flipping is just a different route to make money online.

    In my case, I have web properties to be owned as long as I can and some others to flip.

    Just like in other investments, to diversify is a good idea :)

  • alan says:

    For me, a blog has got to be for the long term.
    Its taken me so long to build mine and build a reputation for it, it would break my heart to let it go. (even tho it still doesnt look any good)
    Although, maybe the next one would be easier, and easier again after that.
    But i suppose if you were good at it, and like you mention, outsourcing etc.
    If theres money to be made… some people will do it.
    Just like “flipping” a house.

  • Noobpreneur says:

    Alan,

    That’s corret – just like flipping a house, only with faster turnaround (and often at higher margin :D)

    Thanks for your comment!

  • Tom Blackstone says:

    Blog flipping and blog pick ups are the future. I think a whole market will evolve in the blogosphere… except that true bloggers with real content will partner up with a seller who can heavily monetize it as they create the content. So they can both reap bigger margins on the sell.

    Check out this site I saw the other day called BlogPickup.com

    I think they will allow blog flippers or renovators to “pick up” a dead blog, renovate and appraise it, then resell it in a marketplace, then split or give a percentage of profits to the original blogger.

  • Noobpreneur says:

    Tom,

    A great concept – The whole idea of buy, renovate and sell is very lucrative, indeed ;)

    Thanks for dropping by!

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