How to Promote a Brand-New Small Business
New businesses need to be advertised because people will not just naturally stumble across them. This is particularly true in the case of online businesses but it also applies to shops in the city centre. You need to provide a method for people to find you and you need to offer something that will make them want to engage with what you have to offer, because otherwise you could end up without customers to keep your business afloat.
Here are some top tips for engaging with your market:
Create interlinking marketing channels
The best marketing comes through word of mouth so is it is important to create easy channels through which people can share your business deals and promotions. Everything you do should link together in a seamless manner. Your business card should direct to your Facebook, Website, Email and physical location; but the linking shouldn’t stop there. From your website you should be able to easily share an article or offer on Facebook. From your Facebook you should be able to easily contact the company and seamlessly reach the offers and promotions on the webstie.
To achieve this it is essential that you have an interlinking and targeted marketing strategy. All of your methods of marketing must link together and seek a common goal and target a common audience. Before carrying out any poster printing or website development, it is important to have a clear picture of what your combined marketing strategy will produce.
Think about the user and customer instead of yourself
The best way to engage with an audience is to think about what you can offer them rather than thinking about what you can get from them. By answering questions on industry specific forums, or by providing any help that you can offer for free, you will be able to get potential customers to engage with your business. By demonstrating what you can offer you will be able to draw them in rather than relying on their trust that you can do what you say you can. Providing useful help will give potential customers a reason to remember the name of your business.
Assess and Reassess
Marketing is constantly changing and you will need to adapt to keep reaching your target audience. Utilise online analytics services so that you can assess the demographic that is engaging with your website and your online offerings. When carrying out different promotions, watch how these trends are affected so that you know what is successfully reaching specific elements of your target audience. Knowing your audience is the best way to enable yourself to tailor your promotions to those that will actually take an interest.
Utilise targeted keyword marketing
Using methods of targeted marketing like Pay per Click (ppc) marketing will enable you to reach the audience that best fits your services. Instead of targeting just anyone you can make your adverts appear only to those you will be interested in them. This works on the basis of keywords and will enable you to reach people who have recently looked for related topics or items.