Lucrative Small Business Idea for 2012: Mobile Advertising

mobile advertising
Mobile advertising business: Lucrative small business idea

Are you looking to start a business that will serve a lucrative market? Try mobile advertising. Mobile market is huge and the growth rate shows no sign of slowing down.

What mobile advertising business opportunities available?

One of the most prominent business opportunities in mobile advertising is starting a mobile ad agency. And there are more opportunities available; According to GoMo News, there are 5 types of mobile advertising business:

1. Agencies

Businesses always need all the help they can. A mobile advertising agency can help businesses manages and runs advertising campaigns for businesses.

2. Ad Networks

Want Google AdSense-like ad network, but for mobile market? You can establish a mobile ad network by developing your own ad network or deploying white label ad platform to help advertisers promoting their products/services and publishers generating revenue by displaying ads.

3. Ad Enablers

Passionate about mobile technology? Why not starting an ad enabler business? Ad enabler is an ad exchange service that serve adverts for mobile ad networks to your mobile site. Ad enables also mange in-app advertising for mobile games and apps.

4. Ad Based Business Model

This is lucrative, as I have somewhat involved in one – how about starting a business offering advertising-based service, offering a platform for SMS and MMS advertising.

5. Mobile Platforms

Techpreneurs – establish business that builds mobile platforms that serve mobile ads and sell those to companies, typically mobile operators.

So, are you ready to take on one of the above mobile ad business opportunities? Here are some facts and figures to help you in your market research…

Your due diligence: How big is the mobile market?

To summarise, the mobile market is HUGE.

Firstly, let’s check out these figures:

How many smartphones sold today?

According to Gartner, the total smartphones sold worldwide in 2011 is 468 million, up by 58 percent from 297 million in 2010. Gartner projects the figure to reach 631 million in 2015.

So, yes – your potential market is more than 400 million mobile device users, considering one user owns one smartphone.

How many mobile apps are there today?

Now, if you consider to deliver advertising via mobile apps, your potential marketing vehicle would exceed 700,000 mobile apps across all smartphone operating systems.

According to IDC, there are more than 300,000 applications in 2010, downloaded 10.9 billion times. ABI Research shows that there will be 29 billion app downloads in 2011.

How much is mobile advertising making today?

According to Gartner, mobile advertising revenue exceeds $3.3 billion in 2011, more than double 2010’s figure of $1.6 billion. In 2015, Gartner predicts that mobile advertising will reach $20.6 billion. Indeed, the growth of mobile advertising is exponential.


Mobile advertising market is interesting in every sense. As mobile device sales grow, mobile advertising figures also grow – exponentially. Mobile market is in high demand, and answering what the market needs means big business.

As mobile ad clickthrough rate is one of the highest in the industry – especially for mobile ads optimized for tablets, it is indeed a big opportunity for advertisers and publishers alike.

Ivan Widjaya
Mobile advertising is lucrative
Image: GoMo News