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10 Things I Hate About Branding

i hate branding

I hate branding!

ONE:
Frankly it takes a lot of work to stay on top of my brand. If only I could just push a button like the Staples “Easy Button” ( which I have on my desk). I hate that I can’t!

TWO:
I hate having to remind businesses that their brand is more than their logo. I have every design shop and ad specialty shop to blame for the mis-information I guess. (I could be painting with big a brush too)

THREE:
I hate companies who don’t realize that branding is a top down initiative. Without the captain on board, who’s piloting the brand?

FOUR:
Just too many great books to read. I’m stuck on historical fiction right now and so slipping in books on branding is a tight fit – I hate that.

FIVE:
I hate those who confuse their brand message with their slogan. There is a difference. I guess since they are both important, I should be happy that they have anything.

SIX:
I hate followers. Why do some businesses still feel they must follow the leader in their category? A commenter to one of my articles recently lamented their displeasure at businesses who copy the leader’s image almost to the letter. Sheesh!

SEVEN:
I also hate people online who make the simple complicated in an attempt to screw a few dollars out of your pocket, only to reveal the obvious. If you see something online you want to get into, email the author – I’m sure they’ll help you.

EIGHT:
I love it when someone says, “Hey, you’re the branding guy!” I hate that it took so long.

NINE:
Sometimes I hate that consistency is worth so much to your brand. I get the itch like many of us to change things up a bit. BUT, my better judgement knows that that would diminish what I have achieved so far.

TEN:
Sometimes I hate focus groups when judging brand image. By their nature they look to criticize regardless if it’s even necessary. Sometimes you just have to go with your gut. Was your brand built on consensus or instinct?

Thanks for letting me vent a small bit, I hate keeping it bottled up inside.

About author

Ed Roach
Ed Roach 8 posts

For more than 25 years, Ed Roach has worked with hundreds of successful small businesses by helping them develop unique brand positioning strategies that differentiates them from their competition. Contact Ed if you are looking for practical advice on bringing your corporate brand into focus at: 519-324-9536 or visit Ed’s website – www.thebrandingexperts.ca – and blog – www.thebrandcorral.com. You can also reach him on social media sites: TWITTER: Ed Roach – LINKEDIN: ED ROACH – FACEBOOK: Ed Roach, The Branding Experts

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