How customers look at your brand sets the wheels in motion whether they will purchase from you or not. What are they thinking? Are they getting what you stand for?… Read more »
Are you in this precarious position? Sales are flat. You’ve downsized as much as the business can stand. You’ve streamlined your processes to be more productive. You and the staff… Read more »
It continually comes to my attention that a good deal of businesses don’t do as they preach. As a brand (which to my reasoning is your reputation), you have a… Read more »
You’ve got your cool little business, you’ve had some degree of success and you’ve done it all on your own. The only bar you’re interested in raising is the pub… Read more »
The big question you must asking yourself is: Why should I give a damn about my corporate brand? I hope this short article can help identify some brand issues and… Read more »
All brands get tired. After years of carrying out business, a brand grows and shrinks with time. Business life has a way of delivering body blows to a brand. Sometimes… Read more »
In today’s PR and feedback economy, small businesses and startups must carry a strong web presence to grow. Many companies make the mistake of only utilizing a single website and… Read more »