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Reasons to Exhibit at a Trade Show

In the world of marketing, there is virtually nothing that can get you better results than exhibiting at a trade show. Trade shows give you the opportunity to put your brand in front of thousands of potential visitors in just one day. Marketing studies have shown that these are often the most useful of all marketing avenues yet many companies still refuse to set up exhibits for one reason or another. Why should you exhibit at a trade show? Read on to learn the true benefits:

expo

Cuisine/Vino Expo 2008, Buenos Aires, Argentina – image by Alicia Nijdam

Daily Prospects

Trade shows typically see around 10,000 visitors every day. This means that even on the low end of the spectrum, you should have no fewer than 200 visitors to your exhibit every single day. If you are relying on marketing calls, there is no way that you could reach this number every day and even if you did, you would not have the opportunity to show your brand in person while on the phone. At a trade show, you can show off your product or service by using a more personal approach.

Marketing Message

With around 200 visitors or more per day, you have the opportunity to fine tune your marketing message so that it is effective not only during your trade show presentation but for future marketing avenues as well. You can learn what works with visitors first-hand so you can judge just how well your message is making its mark and where it may need improvement.

Things to Consider

Before you decide to exhibit at a trade show, there are a few things that you will want to figure out. You have to ask yourself a few questions to ensure that you are ready to introduce your brand and to know just how to effectively market your company. Think about:

  • Why you are exhibiting your brand
  • Who your target audience is
  • Whether you are introducing a new product or merely drawing attention to an existing one
  • What message you want to get across to visitors
  • What your specific goals are – do you need leads? Are you looking to build your company image?
  • What trade show items you will hand out at your booth so clients remember you?

Final Thoughts

Exhibiting at a trade show offers a number of benefits but only if you know who you are marketing to. You will only be able to deliver an effective marketing message if you spend some time determining what you want to accomplish and if necessary, seek assistance from an experienced marketing firm before you begin your final planning stages.

About the Author: This article was provided by Display Wizard, experts in the design, printing and distribution of display stands for exhibitions and fairs and light boxes in various sizes.

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