Everything visible about your company projects an image and portrays a public perception of the standard of service and professionalism that a customer could expect to receive from your business.
Using cost-effective vinyl for your signage is very often a decision influenced by your dollar spend rather than aesthetic appeal, but with first impressions always being a significant factor, it may well turn out to be a mistake and a false economy.
Longevity
A very important consideration when it comes to business signage is that when you choose cheaper materials, the signs of wear and tear will quickly start to show and that will reflect badly on your business image.
What you are ideally looking for is signage that is made to withstand the elements and offers you longevity, meaning your business signs will continue to look as good as new for a decent period of time.
Metal is a good choice as it is unlikely to chip and when it is treated properly and corrosion will not be an issue either, meaning that your high quality signs will continue to stand out from the crowd for a long period of time.
Metal has longevity. It is robust enough to keep its looks longer than wood, plastic, and other cheaper materials and it can also convey elegance which is an enduring quality.
Creating the right impression
Cheap or poorly presented signage is interpreted by a fair number of potential customers as being an indication of the level of service and quality that they might expect when buying their products or using their services.
Once you have made the decision to use quality signage in order to create the right impression, you can bolster that wise choice by using cast bronze letters which not only outlive painted plastic or vinyl by some margin, but they will continue to look smart for a very long time and say all the right things about your business, that you care about quality and how you care about presenting yourself in the best possible light.
Here for the long-haul
No matter what line of business you are in, it is very unlikely that you will want to give customers the impression that you are only going to be around for a short while. You want to inspire confidence that you will be there to continue serving your customers for many years to come.
To demonstrate that you are in business for the long-haul it is critical that you demonstrate a visible financial commitment to the future prospects for the company and one of the most obvious ways you can do that, is to invest in high-quality signage.
When someone becomes a customer they do so for any number of reasons, such as liking your products or the level of customer service that you provide. Before you can win them over you have to get them through the door first, and that means investing in making your storefront look professional and inviting.
About the Author: Shabbir Moosabhoy is part of a father and son company that designs, produces, and installs architectural signs on a national scale. He likes to blog about his experiences and insights into the business.