Corona Beer In The Coronavirus Age: How Established Companies Should Tackle A Rebrand
As we journey through unprecedented times, marketers and public relations professionals scramble to pivot messaging sensitive to our...
Branding
6 Inventive Ways To Get Your Brand To New Customers
Customers are the lifeblood of any business, and one thing that is true of any company is that...
3 Tips On Getting Mentions From Influencers
Influencers are very much where it’s at in the modern world and they are being used by big...
5 Ways To Boost Your Brand’s Reliability And Trust
While many business owners and marketers prefer to focus on flashy initiatives that appeal to consumers’ emotions, the...
7 Reasons Online Reviews Are Essential For Business Branding
A company without online reviews does not exist. To not exist means international consumers can’t find you and...
Kylie Jenner Becomes The Youngest Billionaire – Thanks To Personal Branding (Infographic)
Who would have guessed that reality star turned entrepreneur, Kylie Jenner, would turn out to be one of...
The Concept And Strategy Of A Professional Logo
A logo helps to identify a business to customers. It conveys to clients the professionalism and image of...
Why Branding Is More Of A Necessity Than A Luxury For Your Business
As a company, there are lists of things that need to be taken care of before money is...
6 Common Mistakes Entrepreneurs Make In Positioning Their Brands
Brand positioning is a common term used by managers when talking about increasing the productivity of an organisation....
11 Creative Ways to Encourage Participation in Company Giveaways
What is a creative, less-used approach people can use to encourage people to take part in a company-branded...