A logo is the most significant element of branding strategy as it establishes and promotes a successful brand name, while representing a firm’s usability and trust as a brand. A well designed logo communicates to the public and conveys the message about your business and target market. But sometimes having a same design creates boredom and people start to understand your business as monotonous. No wonder why Google changes its logo on every occasion whether it is Christmas, Halloween, St. Patrick’s Day or alike, because it wants to portray the more dynamic feel and to show that Google is a company which is always updated with the changes.
Let’s have a look at the story of Google dynamic logos a.k.a Google Doodles:
The journey of Google doodle started in 1999, when Larry Page and Sergey Brin designed a logo for the “Burning Man Festival”. This doodle got immediate popularity, which made them to hire a person named Dennis Hawing for designing doodles on every occasion. Dennis Hawing designed his career first doodle for the “Bastille day”, and since then he has continuously been designing doodles for Google.
Dennis designed several doodles including birthdays of several renowned artists and scientists including Andy Warhol, Albert Einstein, Leonardo da Vinci, Louis Braille, Percival Lowell, Edvard Munch, BÃ©la BartÃ³k, RenÃ© Magritte and Samual Morse etc.
Now if we talk about the holidays and anniversaries doodles and take 2008 as a case year. In February 14, 2008, a doodle for Valentine’s Day was created, in which an old couple is moving ahead by clasping each other’s hands.
Later on, doodle created several doodles like Mother’s day logo on May 11, 2008
Happy Halloween on October 31, 2008
Thanksgiving Day on November 27, 2008
The last Google doodle we have seen was placed on May 22, 2009. This doodle was for the Mary Cassatt’s birthday, a lady who was an American painter and printmaker. Mary Cassatt often created images of the social and private lives of women, with particular emphasis on the intimate bonds between mothers and children.
The purpose of talking about these major holidays and anniversaries is to give you the inspiration that you can also do the same and give dynamic touch to your logo, not on every occasion but on major ones like Christmas, Easter, Valentine’s Day, Thanksgiving Day etc.
There are some logo design companies, which have started designing these types of logos and offered different packages for this. So, if you are a business owner and willing to portray your business image as a more dynamic and up to date company, you will certainly go for a little variation in your logo on different occasions to put it on your website/blog or anywhere you find suitable.