Newsletters are no longer solely purposed to provide regular updates to subscribers – newsletters are great tools to reach out to a community of people with similar interest.
Newsletters have also been a great marketing tool for small business due to the well-known fact that they convert subscribers into buyers well.
Whether the newsletters are distributed online or off line, you need to send your message across (including the marketing messages) well with a strong call-to-action.
In order to do so, you need your newsletter design to stand out. Sentences on a plain piece of paper or a plain text email are not too effective, especially if you want to send branding and marketing messages to your subscribers. Badly formed newsletter turns people off and you’ll end up wasting people’s time.
Bottom line, you need to deliver a well-designed newsletter to capture readers’ attention.
Now not any newsletter design will work effectively – stock newsletter design templates, despite good-looking, might not be for you if your emphasis is on small business branding. If that is the case, you might want to consider custom newsletter design service.
How to choose the right newsletter design service
Whether you start a brand new newsletter campaign or redesign an existing one, you need to choose the right design service provider.
As a good rule of thumb, you might want to look for design companies that list newsletter design as one of their specialties. Be sure to check out their portfolio and client testimonials. Don’t forget to shortlist them.
Never fall for cheap newsletter design service. If you have limited budget for your newsletter design, I recommend you to buy stock newsletter design template, instead – it might be better-designed than those cheapish custom newsletter design service. Never put your business brand at stake by being reluctant in investing in a good newsletter design.
You also want to choose a design service provider with personalised services. Those top design firms’ services are great, but those who are willing to work closely with you are valuable for your business, indeed.
When you have decided and are ready to go for custom newsletter design, your final step before you decide the best design company for your newsletter is to compare services, pricing, and portfolio among your shortlisted graphic design companies.
One example of a good newsletter design company is 899 Web Design – for a reasonable price of $199 you can work one-on-one with the designer to create the best newsletter design for your small business.
Ivan Widjaya
Custom newsletter design