Google is the World’s Most Attractive Employers

google top employer
Google is number one

It has just been revealed a couple of days ago that Universum, specialising in employer branding, launched Global Top 50 Ranking 2010 of the World’s Most Attractive Employers, as reported by WebProNews.

No matter how bad Google’s images among cynics, it is actually the most attractive employer in Business and Engineering category, according to Universum.

The global index of employer attractiveness is based on employer preferences of nearly 130,000 students from top academic institutions in Brazil, Canada, China, France, Germany, India, Italy, Japan, Russia, Spain, U.K., and U.S.

Here are the trends revealed from the Universum report:

  • Intangible assets account for 70 percent of total corporate value.
  • Acute skill shortage worldwide.
  • American multinational companies dominate the list.
  • “Me brand” companies are more attractive.
  • Interdependence of industry and brand perception.

Google tops Business and Engineering categories

Universum’s Top 50 Business is dominated by Google at the number 1 position, followed by the Big 4: KPMG, Ernst & Young, PricewaterhouseCooper (PWC,) and Deloitte. In the Top 50 Engineering list, Google sits nicely at number 1, followed by Microsoft, IBM, Sony and BMW.

Google’s direct competitors, Yahoo! and Bing, are nowhere to be seen in the Top 50 Business. Facebook? Ditto.

Here’s a complete list:

Top 50 Business

  1. Google
  2. KPMG
  3. Ernst & Young
  4. PricewaterhouseCoopers
  5. Deloitte
  6. Procter & Gamble
  7. Microsoft
  8. The Coca-Cola Company
  9. J.P. Morgan
  10. Goldman Sachs
  11. L’Oreal
  12. BMW
  13. Sony
  14. Johnson & Johnson
  15. The Boston Consulting Group
  16. McKinsey & Company
  17. Morgan Stanley
  18. Apple
  19. IBM
  20. Deutsche Bank
  21. Nestle
  22. Bank of America / Merrill Lynch
  23. IKEA
  24. Adidas
  25. Accenture
  26. Unilever
  27. General Electric
  28. PepsiCo
  29. Citi
  30. UBS
  31. Credit Suisse
  32. Kraft Foods
  33. Bain & Company
  34. Heineken
  35. American Express
  36. Barclays
  37. Hewlett-Packard
  38. Volkswagen
  39. LVMH
  40. Shell
  41. Toyota Motor
  42. Nokia
  43. Esso/ExxonMobil
  44. Intel
  45. Dell
  46. Pfizer
  47. Ford Motor Company
  48. Cisco Systems
  49. ING Group
  50. General Motors

Top 50 Engineering

  1. Google
  2. Microsoft
  3. IBM
  4. Sony
  5. BMW
  6. Intel
  7. General Electric
  8. Siemens
  9. Procter & Gamble
  10. Apple
  11. Cisco Systems
  12. Johnson & Johnson
  13. Hewlett-Packard
  14. Shell
  15. The Coca-Cola Company
  16. Esso/ExxonMobil
  17. Volkswagen
  18. Toyota Motor
  19. Nestle
  20. Ford Motor Company
  21. 3M
  22. Dell
  23. General Motors
  24. Accenture
  25. Philips
  26. McKinsey & Company
  27. Nokia
  28. BP
  29. L’Oreal
  30. Schlumberger
  31. Oracle
  32. Pfizer
  33. Bosch
  34. Goldman Sachs
  35. IKEA
  36. The Boston Consulting Group
  37. DuPont
  38. Kraft Foods
  39. Bayer
  40. Deloitte
  41. J.P. Morgan
  42. Unilever
  43. Adidas
  44. Lenovo
  45. BASF
  46. Novartis
  47. GlaxoSmithKline
  48. Heineken
  49. Ernst & Young
  50. Morgan Stanley

For the full report, you can download the PDF here.

Ivan Widjaya
I heart Google