In this week’s Future of Publishing, VigLink’s Oliver Roup interviews affiliate marketing experts Bret Grow, Phillip Kidwell, and Gary Warnes about the best strategies and practices of affiliate marketing. They begin with an introduction to affiliate marketing, what it is, how to do it, etc., but then they go much deeper. Warnes in particular ends up talking about some technological tricks you can use to make your site work better and make more money for you.
- Quickly redirect within your own domain…
- Choose your ads carefully…
- Pick the right affiliate network!
Affiliate marketing tips
Phillip Kidwell says that, “I think this is one of the things that’s really improved in the last few years is the user experience. Publishers have become very sophisticated compared to where they were even ten years ago, and that’s one of the things for us. We’re all about making sure these great relationships between advertisers and publishers drive the sales and drive a really great user experience for those publisher-users, as well as making sure the advertisers and publishers understand where each others’ needs are.”
He continues, “So, I think most of the time we always look at how good the usability of the site is, the user interface, and really understanding the business of that publisher to make sure that there’s some fit for them in that network. And it’s very rare that that never happens because of the vast number of clients that we have, as well as we’re always welcoming unique publishers as well as large-scale shopping niche publishers.”
Part 1 of 3
Part 2 of 3
Here’s part 3 of the mini-series…
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